Discland
edited by Jonathan Doyle
Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)

Legendary words from Alec Baldwin....seriously:

Legendary words from Alec Baldwin....seriously: "Movie marketers are taking actors and they're kind of inserting them like suppositories into the cavities of the moviegoing public. The business is so kind of self-referential now. There's a whole kind of industry now about the forensics of the business, so to speak, that wasn't there 20 years ago." So what's a site like Hollywood Elsewhere in this rear equation? Not a lubricant...that's E.T., People, Entertainment Weekly, etc. I don't think I'm even wearing the plastic gloves.

Posted by Jeffrey Wells on September 25, 2004 at 3:53 PM

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