Saw

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Not too long ago Lions Gate was, I'm told, seriously thinking about releasing the R-rated horror flick Saw, a decent-enough entry that is nonetheless regarded in most circles as not quite the equal of The Ring, straight to video. But then former Revolution Studios marketing exec John Hegeman was hired as Lions Gate's president of worldwide marketing in mid-August, and one of his first moves was to organize some Saw test screenings that encouraged him tremendously. He managed to convince his Lions Gate brethren that Saw would perform strongly in theatres, and it was saved from the grip of video. Last weekend Saw came in third with an $18.3 million haul, averaging $7,895 in 2,315 theaters. So hooray for Hegeman....right?