Discland
edited by Jonathan Doyle
Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)

Sorry to jump into this

Sorry to jump into this so late, but The Island's lousy opening weekend wasn't a "disaster" ($12.1 million at theatres...a pathetic $3876 per site) as much as totally pre-ordained. It was never really alive and in the game, and everyone knew this all along. Tracking figures were never very good, and once the word got around after the 7.13 nationwide sneak that it was more or less another THX 1138 or Logan's Run...forget it. Everything was tried, loads of TV ad money was spent, and the dogs just didn't want to eat the dog food.

Posted by Jeffrey Wells on July 25, 2005 at 1:28 PM

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