Discland
edited by Jonathan Doyle
Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)

I don't want to get

I don't want to get too excited or lose my mind or anything, but this parody trailer for Stanley Kubrick's The Shining is clever as shit, but it also has a dark undercurrent because it perfectly nails the idiot-virus affecting movie advertising attitudes right now. It shows that you can take footage from any drama and lie through your teeth and make it look like a total fluffball movie...and this is what marketing people do all the time, because all they want to do is get people to show up on opening weekend, period. The creators are affiliated with a Manhattan media-advertising outfit called P.S.260.

Posted by Jeffrey Wells on September 29, 2005 at 8:23 PM

Post a comment