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The latest NRG numbers on The DaVinci Code are huge -- 94% general awareness, 58% definite interest and 25% first choice. Ron Howard's film (and I have to say that David Poland's nickname for this film -- Opie's Dae -- is inspired) may be the biggest film of the summer because it seems to have the broadest advance interest among the four quadrants. It doesn't appear to be as big with under-25s as, say, Gore Verbinski's Pirates of the Caribbean: Dead Man's Chest or Brett Ratner's X-Men: The Last Stand but still...