Once again, the tracking guys have underestimated: two of the three services predicted a Nacho Libre take somewhere in the low to mid 20s, and a third estimated earnings in the high teens. And yet Friday's $10.9 million figure indicates a weekend haul around $28 or $29 million....right?
Posted by Jeffrey Wells on June 17, 2006 at 12:44 PM
comment #1
Joe Leydon says ...
Once again: The trackers underestimated the appeal to Hispnaic audiences.
Posted by Joe Leydon at June 17, 2006 2:03 PM
comment #2
Anonymous says ...
And Wells overestimated the appeal of tracking. No one cares. It's only going to make things worse.
Posted by Anonymous at June 17, 2006 2:38 PM
comment #3
Ed Harken says ...
Your words Jeffrey. Eat them. Tell us how delicious they are. How many times are you going to tell us all about the "tracking figures" being good or bad, when obviously you are wrong more often than right? Your smug "I'm always right" attitude when you dish out these numbers is ridiculous considering how little water they hold. I hope this is the end of you quoting to us tracking figures like scripture, but considering your hubris, I doubt it. At least it's better than when you had whatever your two sons' thoughts were considered as representing the entire teen population.
Posted by Ed Harken at June 17, 2006 2:43 PM
comment #4
Daniel Zelter says ...
I could understand why Jeff didn't have confidence in Nacho Libre. Movies about wrestling don't normally sell.
Posted by Daniel Zelter at June 17, 2006 5:20 PM
comment #5
Alan Green says ...
on friday i went with $32.5m for 'nacho' with 'cars' coming in second with $29m
Posted by Alan Green at June 17, 2006 6:51 PM
comment #6
Brother Munson says ...
Wow Ed, bitter much? It's just a bunch of numbers. Gotta take some deep breaths, man. Wells is just passing the tracking numbers along, he's not coming up with them himself. The people who are "wrong more often than right" are the tracking services who computed the numbers in the first place. Sounds like you have deeper issues with Wells than just tracking numbers. He kick your dog or something?
Posted by Brother Munson at June 17, 2006 7:37 PM
comment #7
delbomber says ...
It's enough already with the tracking.
What difference does it make anyway? Do studios buy extra airtime/ad space in response if a film is tracking poorly??
I understand it's an easy segue into a discussion about this or that aspect of a film, but let these pseudo-statistical predictions die a slow death. Thank christ these numbers don't affect anything important like, say, the results of presidential elections.
Posted by delbomber at June 17, 2006 8:45 PM
comment #8
Ed Harken says ...
Brother Munson, truth be told, if I'm here posting a comment, I'm obviously an avid reader of Jeff's. I respect his opinion on a number of films. I respect the fact that he's more often than not able to scoop other journalists on the latest films. And most of all, I respect the fact that he's frequently turned me on to films I would've never given a shot because he was the first to get on the soap box and rave about them such as "City of God" and "Tsotsi."
However, his tendencies lately to report box office estimates based on tracking figures from other websites is just lazy, uninformed journalism. And I expect better from a writer that I've been reading for the better part of a decade now.
Moreover, it gives Internet and entertainment journalists in general a bad name when Jeff gets quoted in major metropolitans saying something along the lines of, "The Break-Up is going to bomb! The Break-Up is going to bomb!" causing a good number of people to take his word as fact, not second-hand conjecture.
Who watches the watchdogs if it's not people like me when people like you are content to let this slide?
Posted by Ed Harken at June 18, 2006 4:01 AM
comment #9
Webster says ...
Looking at the weekend estimates on boxofficeguru.com, I find it amusing that The Omen is down 66.6% from last weekend...
Posted by Webster at June 18, 2006 10:20 AM
comment #10
Daniel Zelter says ...
delbomber: "Thank christ these numbers don't affect anything important like, say, the results of presidential elections."
Well they usually do in the form of exit polls, which show Kerry won.
Ed: The Break Up didn't bomb, but it had weaker legs than Universal's other sex comedies.
Posted by Daniel Zelter at June 18, 2006 10:41 AM
comment #11
outsider
says ...
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Posted by outsider
at September 10, 2006 5:48 AM
comment #12
outsider
says ...
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Posted by outsider
at November 22, 2006 8:56 AM