Final "Departed" numbers
My Sunday morning estimate was $25.8 million, but WB is saying Martin Scorsese's The Departed, showing on 3017 screens, finally ended up with just over $27 million...whatever. The reallly encouraging news is WB distrib chief Dan Fellman's claim that while Departed tracking had indicated its popularity would mainly be among older males, "we hit almost 25% in every quadrant." My eyebrows went up slightly when I read that but fine, terrific...bodes well for the next three or four weekends.
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Posted by Jeffrey Wells on October 9, 2006 at 9:16 AM
comment #1
danmo
says ...
I believe it stayed strong Sunday--I went to the packed 8:45 show last night at the Vista. People ate it up, big laughs and hushed silence at all the right moments plus big applause when Scorsese's name came up in the credits. Word of mouth will definitely be strong(and this is coming from someone in Jeff's dim-witted under 25 demo)
Posted by danmo
at October 9, 2006 9:56 AM
comment #2
adorian
says ...
As a relative newcomer to the movie websites, I need someone to lay out for me exactly what these four marketing quadrants are. I'm certain only about #1.
1. Teenboys with ADD.
2. Teengurlz
3. Kids under 13 whose parents will have to accompany them
4. Adult males between 20 and 39
Does that mean the following people are not accounted for in one of the marketing quadrants?--
5. Women over 20
6. Gay men
7. Adults over the age of 40 in the Masterpiece Theatre Set
Or do we follow studio accounting math and claim there are fifth and sixth quadrants in the pie chart?
Posted by adorian
at October 9, 2006 9:57 AM
comment #3
dcc77
says ...
Sorry to nit-pick but it opened in 3,017 THEATRES but played on more than 4,000 SCREENS -- a subtlety that sometimes gets lost in b.o. reporting.
"The Departed" delivers, BTW. I'm a jaded 37-year-old moviegoer and I'm considering seeing it again in the theatres. Not sure if it strikes enough chords to win Best Picture but Scorsese could get over the top with AMPAS (finally) with this film. Also, Marky Mark was hysterical. Possbily a Supporting Actor nod for him as well.
Posted by dcc77
at October 9, 2006 10:16 AM
comment #4
jesse
says ...
Adorian, I was shocked when I found this out, but the four quadrants are apparently:
1. males under 25
2. females under 25
3. males over 25
4. females over 25
That's right -- one age grouping covers 20 years (assuming not a lot of pre-5-year-olds are going to the movies), and the other covers, let's see, 50 or so?
I know young people go to the movies more often than cranky oldsters, but it still renders those statistics meaningless to me. It means that -- technically -- a movie could be attended by NO ONE over the age of 26, and yet still called a "four-quadrant" movie.
Posted by jesse
at October 9, 2006 11:26 AM
comment #5
austin111
says ...
All I know is the theater where I went at 10:05 Saturday night was about 50-60% full and the age ranges were just as mentioned above, about a 50/50 split age and gender.
Posted by austin111
at October 9, 2006 7:07 PM