Weekend numbers

The weekend projections are in and aside from Saw 3 being the #1 dog-of-all-dogs (a projected $32,984,000 by Sunday night, which indicates a heavy Friday-to-Saturday falloff given the opening-day tally of $14 million- something), the omens are bad for Clint Eastwood's Flags of Our Fathers and Phillip Noyce's Catch a Fire, and very good for Alejandro Gonzalez Innaritu's Babel .

Despite Flags having added 300 screens this weekend for a total of about 2100, it's expected to take in only about $6,023,000, which is a drop of just over 40% from last weekend's haul of $10,749,000. Catch a Fire has opened very weakly -- one could almost say disastrously -- with a projected $2,029,000, or roughly $1565 per print. And yet Babel, which opened on only 7 screens this weekend, will tally a remarkable $378,000, which works out to $54,000 a print -- a very strong showing.

The Prestige will take the #2 slot with $9,408,000, off 39% from last weekend...which isn't half bad. The Departed, off a modest 32%, will take in $9,104,000 for a $90 million cume by Sunday night. Flags will finish fourth. Open Season will end up fifth with $5,616,000. Man of the Year is sixth with $4,517,000. The Grudge 2 will take in $3,590,000. Marie-Antoinette will finish up with $2,829,000 on Sunday night -- a not-good drop of 51% from last weekend's opener. Runnning With Scissors expanded its run by roughly 600 theatres with a projected total of $2,429,000, or roughly $4100 a print, also not good.

Newmarket's Death of a President will end up with $214,000 from bookings in 91 situations and a per-screen average of $2381 -- pretty weak.

Posted by Jeffrey Wells on October 28, 2006 at 11:40 AM

comment #1

breadlymoore Author Profile Page says ...

I caught SAW III yesterday, and was stunned to find it booed at the very end by the full house.

I mean, it made me happy to hear that, but I figured the type of people that enjoy these films would swallow ANY tripe the producers decide to shovel down their throats.

It might open huge, but I'm not sure this SAW will have the legs to match the other two films.

Posted by breadlymoore Author Profile Page at October 28, 2006 1:17 PM

comment #2

MattM Author Profile Page says ...

If "Saw III" isn't already profitable, and it probably is, it will be by Tuesday night (I expect Monday and Tuesday audiences to be solid with Halloween). Even assuming it doubled the budget of "Saw II," that's an approx. 8M production budget (though P&A for it are assuredly sizable).

Seriously ugly openings all around except for Saw, though. Scissors isn't finding any audience, Catch A Fire isn't finding anything, and if the audience I saw it with last night is any indication (less than 60 folks), "Shut Up And Sing" is going to be another miss for the Weinsteins, due in no small part to the dumb ad campaign, which makes a film that's about the creative process into "Bush Sucks!"

Posted by MattM Author Profile Page at October 28, 2006 2:29 PM

comment #3

RoyBatty Author Profile Page says ...

In the words of Mr. Wolf in regards to BABEL'S projected box office: "Let's not start sucking each other's dicks yet."

A film with that much international attention AND with a high-profile cast is not exactly a sure bet opening on only 7 screens at $54K per. Surprised Wells made such a neophyte's mistake as to project out from such a limited screen count (all in major metropolitean cities). It supposedly is going wide on Nov 10th, but there are no screen counts as of yet. 500-800 screens with just a third of that number and you can start popping corks.

I also like the spin that somehow the insignificant difference in drops for THE PRESTIGE and FLAGS means different outcomes. I would say both are losing too much of their audience to suggest word-of-mouth hits, but not enough to be alarming. Yet, 2nd weekends are meaningless. The proof is always found in the pudding of the 3rd week.

Posted by RoyBatty Author Profile Page at October 28, 2006 5:15 PM

comment #4

Bandersnatch Author Profile Page says ...

I attended a screening of The Prestige on Wednesday night and an older couple (early 60's, maybe?) walked in about 25 minutes into the film and sat in front of me. When the movie was over they turned around and asked what happened at the beginning. The wife explained that they had tried to see Flags of Our Fathers but "It was just awful. It was nothing but people blowing each other up." Jeff, of course, would use that comment as an excuse to rail about how female audiences are destroying the movie industry, but the real clue is the couple's age: Eastwood's recent movies have worked by applying to an older, more thoughtful crowd that has the patience to follow slow-paced movies like Mystic River or Million Dollar Baby from start to finish and then recommend them to their friends. If Flags alienates those older viewers with its violence, then Clint can kiss his box office and his Oscar nod goodbye.

Posted by Bandersnatch Author Profile Page at October 28, 2006 8:57 PM

comment #5

Pinko Punko Author Profile Page says ...

Roy B, it depends on how many screens The Prestige added- if it didn't add any, and dropped on 39%, and Flags added hundreds of screens and dropped 41%, those numbers are a lot different.

Posted by Pinko Punko Author Profile Page at October 29, 2006 1:38 AM

comment #6

MattM Author Profile Page says ...

The Prestige screen count was flat this weekend, per Mojo. More surprising on the screen count was that somehow "Man Of The Year" has managed to pick up another 100 screens.

The interesting question for next week is that 7,000 screens have to get freed up for the three big releases. Safe to assume that 2000 of them come from Grudge, 1,500 to 2000 of them from Flicka, and about 1,500 from Chainsw but where do the rest come from. Will theatres drop Flags for Santa Clause, Flushed Away, and/or Borat?

The following week looks equally nasty. On 11/10, you're looking at another nearly 9,000(!) screens (Good Year 2,500, Harsh Times 1,500, Return 2,650, Stranger than Fiction 2,000). Sure, there's stuff festering in theatres that'll go away (Employee of the Month, Man of The Year, The Marine, and The Guardian all still have 1,500 or more screens), but Flags is going to start feeling pinches VERY quickly.

Posted by MattM Author Profile Page at October 29, 2006 7:34 AM

comment #7

Craig Kennedy Author Profile Page says ...

Everywhere I look reports Babel playing on only 7 screens but by my count it was on 7 screens in LA alone. 3 at Arclight where I saw it last night then at least 2 more in Century City and 2 at The Grove. I don't know how many screens it played on in NY but according to Moviefone it was at least 3 different theaters.

Is my understanding of Per Screen Average incorrect or are the numbers for Babel inflated?

Posted by Craig Kennedy Author Profile Page at October 30, 2006 3:50 PM

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