Leo vs. Leo

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The problem isn't that Warner Bros. marketers waited too long to start emphasizing Leonardo DiCaprio's Best Actor performance in The Departed in trade ads. (It was the problem but no longer, I mean.) The problem is that The Envelope's Tom O'Neil, composing this comparative piece of art for an article he wrote about Leo's once-upon-a-time Oscar hopes, didn't properly tweak the November trade ad so it looks as sharply focused as the December one.

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Posted by Jeffrey Wells on February 22, 2007 at 4:13 PM

comment #1

count.olaf says ...

So it's too much to ask the freethinking Academy to nominate someone on merit vs. what they see in a trade ad?

Posted by count.olaf at February 23, 2007 7:55 AM

comment #2

count.olaf says ...

and i realize it's a joke, but there's probably some truth behind it. Because the names are fuzzy the members didn't know who to vote for. The whole "For Your Consideration" thing should be abolished. I'd like to see what nominations they come up with on their own.

Like have fake nominations at the end of November sometime before FYC ads come out...I wonder what would be on the list?

Posted by count.olaf at February 23, 2007 8:23 AM

comment #3