Ceipley's CAA profile

• email this story
• read comments (1)
• post a comment
• 
  
  

The legendary Creative Artists Agency, as profiled in a relatively short piece by the N.Y. Times Michael Ciepley, is still the mightiest talent agency in Hollywood, and yet it is "struggling" to maintain its dominance in the entertainment world by branching out every which way.

In so doing CAA seems to be expressing a 21st Century view that an agency that solely represents talent -- actors, directors, producers, screenwriters -- is missing the bigger corporate picture and will gradually fall behind.

And yet CAA has shown "vulnerablities" and suffered an "embarassment", Ceipley writes, over Hasbro, owners of the Transformers toy line, deciding to fire CAA and move over to William Morris, which represents Transformers director Michael Bay. The implication seems to be that further such losses may be in the offing...maybe.

Any agency people reading this and more particularly Ciepley's piece are invited to send in anonymous critiques. Was Ciepley fair, too easy, too hard on CAA? Is there an interesting theme or trend withint the agency world that he failed to take note of?