New tracking

Harry Potter and the Order of the Phoenix is tracking at 98 general awareness, 52 definite interest and 31 first choice -- figure $70 to $80 million for the weekend and $110 million or more for the five days. Roland Joffe's Captivity (opening Friday, 7.13) is tracking at 27, 18 and 2...meh. John Waters' Hairspray (New Line, 7.20) is at 65, 30 and 5 with a definitely not interested rating of 13. (Musicals always draw moderately high negatives -- Dreamgirls had them in the mid teens just before opening.)

I Now Pronounce You Chuck and Larry (Universal, 7.20) is now at 70, 35 and 6 -- half-decent, needs to improve. I Know Who Kiiled Me, the Lindsay Lohan thriller out 7.27, is looking at 27. 17 and 1...not too good. No Reservations> (Warner Bros., 7.27) is at 42, 22 and 2. The Simpsons Movie (20th Century Fox, 7.27) is at 77, 37 and 6 -- best July score besides Harry Potter.

Posted by Jeffrey Wells on July 9, 2007 at 6:14 PM

comment #1

Ian Sinclair Author Profile Page says ...

phoe-nix (alternate spelling at writer's perogative: pheonix -- either spelling is admissable and not that many people give a shit anyway) n: a mythical bird of great beauty fabled to live 500 or 600 years in the Arabian wilderness, to burn itself on a funeral pyre, and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope.

Posted by Ian Sinclair Author Profile Page at July 9, 2007 7:09 PM

comment #2

Fudge Ripple Author Profile Page says ...

Hold on . . . ROLAND JOFFE directed Captivity? Mr. Killing Fields? Talk about being in director jail. I'll look forward with great interest to "See No Evil 2: A Barry Levinson Film."

Posted by Fudge Ripple Author Profile Page at July 9, 2007 7:51 PM

comment #3

Walter Sobchak Author Profile Page says ...

You mean "Captivity" still hasn't come out yet? Jeez. Will it please get here, bomb, then promptly get the hell out of my life, already.

Posted by Walter Sobchak Author Profile Page at July 9, 2007 7:51 PM

comment #4

BurmaShave Author Profile Page says ...

It's actually Adam Shankman's HAIRSPRAY.

Posted by BurmaShave Author Profile Page at July 9, 2007 11:21 PM

comment #5

lbiu Author Profile Page says ...

The Simpsons looks strong...especially since it won't be released for another 3 weeks.

Posted by lbiu Author Profile Page at July 10, 2007 1:05 AM

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