Weekend numbers

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I was wrong in predicting a north-of-$20 million figure for Superbad's second weekend, although it's still far and away the weekend's Big Kahuna. The Greg Mottola-Judd Apatow-Seth Rogen-Jonah Hill-Michael Cera-Christopher Mintz-Passe comedy did about $5,675,000 million yesterday and with a projected $18,735,000 Sunday-night cume (Fantasy Moguls' Steve Mason is predicting $15.5 million) for an estimated 53% and a ten-day total of just under $70 million. It will pass $100 million within two weeks.

The Bourne Ultimatum will be second with $12,088,000, and Rush Hour 3 will come in third with $11,195,000. Mr. Bean's Holiday -- the #1 newbie -- will come in fourth with $10,025,000. War, the Jet Li-Jason Staham actioner, will be fifth with $7,834,000. The Nanny Diaries, another Weinstein Co. disappointment, will be sixth with $7,834,000. The Simpsons Movie -- still selling tickets -- with be seventh with $4,373,000. Stardust is eighth with a weekend tally of $3,859,000, followed by Hairspray with $3,548,000 and The Invasion coming in tenth with $3,026,000.

I feel badly for Rod Lurie with Resurrecting The Champ projected to come in eleventh with only $538,000 yesterday and about $1.5 millon for the weekend, give or take.

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Posted by Jeffrey Wells on August 25, 2007 at 7:01 AM

comment #1

Rob says ...

Has anybody seen a single TV ad for Resurrecting the Champ? Talk about a movie that cries out for a platform release.

Posted by Rob at August 25, 2007 11:39 AM

comment #2

Larry says ...

I've seen a lot of promotion for Resurrecting The Champ, and all of it made me think "who would want to see this?"

So now Bourne III has passed Bourne I, and Hairspray has made more than Dreamgirls. What I wonder is does Superbad have enough steam to do better than Knocked Up? I definitely prefer the former.

Posted by Larry at August 25, 2007 12:20 PM

comment #3

fnt says ...

That's pretty amazing about Superbad. With the success of this and Knocked up, hopefully we'll see the return of the R-rated comedy.

Six months ago (or even a single month ago), who would have believed that Superbad would so easily best Evan Almighty in terms of box office?

Posted by fnt at August 25, 2007 2:20 PM

comment #4

The Winchester says ...

"Six months ago (or even a single month ago), who would have believed that Superbad would so easily best Evan Almighty in terms of box office?"

I always believed it would do better than Evan Almighty, from the sheer fact that the previews for Superbad were actually, wait what was the word... oh right, Funny. That generally helps sell a comedy.

And have you ever noticed it's always when two R-rated comedies come out that everyone clamors for the return of the R-rated comedy? Happened two years ago with Wedding Crashers/40 Year Old Virgin. (Hell, it happened back when There's Something About Mary and American Pie were released.) And since then, we've had some great R-Rated comedies (Idiocracy, Clerks 2, Hot Fuzz, Reno 911 Miami, to name a few) but none were profitable until the Apatow/Rogen Express came through this summer. They've always been around, but it just wasn't always selling.

Oh, and Wells, I think your guy is a bit off, as War looks to be towards third, over Rush Hour 3 and Mr. Bean, at least according to the mojo.
http://www.boxofficemojo.com/daily/chart/?sortdate=2007-08-24&p=.htm

Posted by The Winchester at August 25, 2007 2:56 PM

comment #5

MattM says ...

I think the projection is that War will have a limited bump Friday-Saturday (and may even decline) given its limited audience, while Rush Hour 3 and Mr. Bean play more across the board.

Posted by MattM at August 25, 2007 3:12 PM

comment #6