Samsung, Variety deal
Cheers to Landmark marketer Madelyn Hammond for brokering a deal between Samsung and Landmark Theatres to promote independent film, beginning with the arrival of Sean Penn's Into the Wild (Paramount Vantage, 9.21). Marc Graser's 9.16 Variety story said the "strategy isn't meant to push a specific Samsung product but to bolster the company's brand image among American consumers, especially the affluent auds that indies attract."
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Posted by Jeffrey Wells on September 19, 2007 at 1:47 PM
comment #1
T. Holly
says ...
If Graser's story weren't true, it would read like satire.
Posted by T. Holly
at September 19, 2007 2:28 PM
comment #2
christian
says ...
dead on t.holly. brand-speak makes ill:
"We're still a growing brand in the U.S. We wanted a way to gain some emotional connection with the American audience and grow brand-preference numbers."
Posted by christian
at September 19, 2007 2:33 PM
comment #3
T. Holly
says ...
That's the least of it, c., are you going to sit in the blue seat? Do I prefer Samsung to a hedge fund? No, but I don't see the hedge fund. However, the hedge fund wants something Samsung doesn't, so, yes, congratulations, but I'm not going to buy any Samsung unless they make something I already have, better, which is unlikely.
Posted by T. Holly
at September 19, 2007 3:09 PM
comment #4
starfunker
says ...
hate to break it to youze guyz:
Brand speak and it's whoring cousin Advertising is the reason this industry is still a viable place for artists to make a living.
It's the reason why TV was invented.
Ain't nothin' gonna stop it.
Posted by starfunker
at September 19, 2007 3:20 PM
comment #5
christian
says ...
thank you. oh, thank you. thank you.
i'm sorry. please brand my ass.
and thank you.
Posted by christian
at September 19, 2007 3:40 PM
comment #6
BurmaShave
says ...
Yes promoting independent film like Sean Penn's INTO THE WILD, from Paramount Pictures.
Posted by BurmaShave
at September 20, 2007 12:27 PM
comment #7
DMO
says ...
There is always going to be advertisement within the movie itself. As long as its not in your face every 2 sec nobody should be botherd by it..
Posted by DMO
at December 29, 2011 2:14 PM