Latest tracking
Pre-Thanksgiving tracking suggests a newbie race between Enchanted (78, 36 and 13) and Hitman (60, 35 and 13) -- the latter has young males and something of an edge. August Rush will bring up the rear with 53, 34 and 9. Stephen King's The Mist is just behind at 63, 31 and 8, and No Country for Old Men is at 49, 33 and 6. (It's the best reviewed and most talked-about film of the last couple of weeks and a big buzz title since Cannes, and half of the Lazy-Boy potatoes contacted for the tracking survey have never heard of it.)
The Golden Compass opens on 12.7 (two weeks from Friday) and it's only at 69, 24 and 4. New Line has its work cut out -- this could mean trouble. I Am Legend (12.14) is three weeks out and doing much better -- 65, 46 and 9. Will Smith irritates more often than not, but he's a very bankable star.
Posted by Jeffrey Wells on November 20, 2007 at 5:20 PM
comment #1
Hardy
says ...
The Golden Compass should do fine, and the same for I Am Legend.
Posted by Hardy
at November 20, 2007 5:41 PM
comment #2
insidah
says ...
Is Margot at the Wedding playing in Los Angeles? What the hell - I can't find a listing for it.
Posted by insidah
at November 20, 2007 5:43 PM
comment #3
Spicer
says ...
I keep hearing that Enchanted is really good. If it is, it should play well through the holidays.
Posted by Spicer
at November 20, 2007 5:50 PM
comment #4
Wrecktum
says ...
Nonsense tracking info. Do you really think Hitman is going to outperform Enchanted over the five-day holiday weekend?
Posted by Wrecktum
at November 20, 2007 5:52 PM
comment #5
BurmaShave
says ...
Still don't understand the Will Smith irritation. Generally he's a very talented performer underserved by the material (material he chooses and develops, albeit). His work in SIX DEGREES OF SEPERATION should have gotten him an Oscar on his mantle.
Posted by BurmaShave
at November 20, 2007 6:01 PM
comment #6
christian
says ...
Is it me or is THE MIST not playing anywhere in Hollywood?
Posted by christian
at November 20, 2007 6:17 PM
comment #7
T. Holly
says ...
Amy Adams is in the only SS movie I like, "Catch Me If You Can." Lousy initials.
Posted by T. Holly
at November 20, 2007 7:10 PM
comment #8
jeffmcm
says ...
Not much of a haiku, T. Holly.
Posted by jeffmcm
at November 20, 2007 7:11 PM
comment #9
lazarus
says ...
Not that I'm complaining about his absence, but has Ian Sinclair killed himself in the wake of Beowulf's slight underperformance?
Or is he off LARPing somewhere?
Posted by lazarus
at November 20, 2007 7:18 PM
comment #10
thezipper
says ...
Margot starts on Wednesday at the Landmak.
Posted by thezipper
at November 20, 2007 7:36 PM
comment #11
TheJeff
says ...
Enchanted has 1,200 more screens than Hitman. Not that it would be close anyway.
Posted by TheJeff
at November 20, 2007 8:06 PM
comment #12
Craig Kennedy
says ...
Margot is also opening at the Arclight and Laemmle Playhouse 7.
Posted by Craig Kennedy
at November 20, 2007 8:18 PM
comment #13
scooterzz
says ...
'enchanted' will kill.....'hitman' won't....hmmmmmm...
Posted by scooterzz
at November 20, 2007 9:49 PM
comment #14
T. Holly
says ...
scooterzz, what did you do to malibu gigolo?
Posted by T. Holly
at November 20, 2007 10:57 PM
comment #15
D.Z.
says ...
Olyphant hasn't proven he's a box office draw, and Enchanted has more family appeal, so Hitman could take a back-set this weekend.
Posted by D.Z.
at November 21, 2007 8:09 AM
comment #16
Bocephus
says ...
I wasn't aware that anyone gave a crap about the Hitman movie. Why isn't it being released straight-to-DVD? The game was just a lame, completely forgettable shooter.
It just looks so bland. The plain, bald, monochromatic main character, the title, the explosions, everything about this movie looks completely generic and boring.
Posted by Bocephus
at November 21, 2007 10:10 AM
comment #17
christian
says ...
If any tracking suggests that HITMAN will run neck in neck with ENCHANTED, it's really time for Jeff to stop pimping this worthless dice toss.
Posted by christian
at November 21, 2007 10:57 AM