Best Buy's Ledger hustle

Only a few hours after the passing of Heath Ledger, an enterprising Best Buy store manager in San Diego's Mission Valley had this display up. I'll wager that hundreds of video store managers across the country did the same thing yesterday. Any sightings? There used to be an idea that you should wait a few days after the death of a celebrity to reap the commercial benefits, but no longer. How long did record stores wait to exploit the death of Elvis in '77? (Thanks to Best Week Ever's Michelle Collins.)


Posted by Jeffrey Wells on January 23, 2008 at 11:09 AM

comment #1

Don Murphy Author Profile Page says ...

Sorry Jeff you are wrong or mis-remembering. There never was such a respectful hiatus. All of Sharon Tate's films were re-released into cinemas within a few days of her murder.

Posted by Don Murphy Author Profile Page at January 23, 2008 11:35 AM

comment #2

lazespud Author Profile Page says ...

Sort of like a prominent internet pundit immediately upon hearing about Ledger's death, posting speculation about the effect of his death on the box office of the next Batman film (oh wait, it was actually speculation about possible speculation... therefore it wasn't in poor taste.)

Also using that same column to provide heavy emphasis on the supposed suicide, well in advance of any autopsy; also real classy.

Posted by lazespud Author Profile Page at January 23, 2008 11:35 AM

comment #3

MikeSchaeferSF Author Profile Page says ...

Wait, there's an "unrated" version of Lords of Dogtown? WTF? full-frontal skateboarding?

Posted by MikeSchaeferSF Author Profile Page at January 23, 2008 11:46 AM

comment #4

rocco Author Profile Page says ...

Jeff will see a marginal blip in traffic, if anything at all...I somewhat see your point, lazespud, it's somewhere in the same vague spectrum of profiteering, but while judgments of suicide are premature and, yes, there is a small amount of profit to be made here, this is a blog where such discussions are completely relevant and kosher, and it's nowhere near as flagrant as a front-and-center retail display.

Posted by rocco Author Profile Page at January 23, 2008 11:54 AM

comment #5

christian Author Profile Page says ...

You shoulda seen the record stores the week Lennon did. Youda thunk the Beatles had released a bunch of new albums.

Posted by christian Author Profile Page at January 23, 2008 12:03 PM

comment #6

christian Author Profile Page says ...

the week Lennon died, I mean.

Posted by christian Author Profile Page at January 23, 2008 12:04 PM

comment #7

p.Vice Author Profile Page says ...

From a marketing standpoint, this is a boon. How else can you entice someone to buy Lords of Dogtown?

Posted by p.Vice Author Profile Page at January 23, 2008 12:14 PM

comment #8

Luke Y. Thompson Author Profile Page says ...

They're just reacting to demand. I remember Nirvana's CDs sold out everywhere right after Kurt died.

This seller has just made it easier for people to know where all the Ledger movies are by putting them in one section. If he or she didn't, chances are customers would all ask to be guided to those movies anyway.

Posted by Luke Y. Thompson Author Profile Page at January 23, 2008 12:31 PM

comment #9

Josh Massey Author Profile Page says ...

Check out Amazon's "movers and shakers," basically what DVDs are experiencing the big sales jumps right now.

Posted by Josh Massey Author Profile Page at January 23, 2008 12:55 PM

comment #10

Dirty Harry Author Profile Page says ...

I was at a hotel the day Sinatra died. Heard it on the news, went to a mall for a camera battery a few hours later, and there were already standups in the record stores: "Sinatra 1915 - 1998." They had to have been sitting in storage rooms ... waiting.

Exploit/Tribute/Report -- Tomato/Tomatow.

People go to Best Buy and find Ledger's films conveniently placed where they can find them. People want to buy them. And there they are. Sales are up.

People come to this site for news and find two posts already up about Ledger conveniently placed where they can find them. Hits are up. Advertising revenue is up.

Best Buy Store Manager/Jeff Wells/CNN/Drudge -- Potato/Potatow

The only distinction can be found in the hypocrisy.

Posted by Dirty Harry Author Profile Page at January 23, 2008 1:11 PM

comment #11

Dan Revill Author Profile Page says ...

"You stay classy San Diego."

Posted by Dan Revill Author Profile Page at January 23, 2008 1:12 PM

comment #12

Lee Author Profile Page says ...

The Brad Renfro display had just come down!

Seriously, I don't remember anything like this when River Phoenix died -- probably the most recent celebrity death with the most parallels (Ledger, while he made an impression, hardly ranks with Sinatra, Lennon or Presley). Of course, there wasn't as much Phoenix consumer merchandise available to hawk.

Posted by Lee Author Profile Page at January 23, 2008 2:08 PM

comment #13

corey3rd Author Profile Page says ...

when Elvis dies, RCA's record plants went into overdrive cranking out all his titles. In fact they didn't even take time to get RIAA certified numbers so there was no extra gold and plat records for the records and 8-Tracks shipped to the stores for months after his death.

Posted by corey3rd Author Profile Page at January 23, 2008 2:58 PM

comment #14

Meegosh Author Profile Page says ...

When I first heard he had died I went straight to this site to see what Jeff had to say about it. What kind of shitty internet movie blogger would not post about the death of a prominent actor? He had to or he would lose respect with me and many others i'm sure. He is in the news now, people want to hear about him and as they say, there's no such thing as bad publicity, so since he is in the headlines everywhere, people will be buying more of his movies. Its not Best Buys fault. Maybe they don't want to have to point 8 million people in the direction of his movies. this makes it easier for everyone.

Posted by Meegosh Author Profile Page at January 23, 2008 4:02 PM

comment #15

christian Author Profile Page says ...

I have a confession.

I've never seen Heath Ledger in a film.

Still haven't seen BROKEBACK, DOG TOWN, THE PATRIOT, etc. I know, I know. I just had to say that. I'll be on max rental mode the next few days.

Posted by christian Author Profile Page at January 23, 2008 4:38 PM

comment #16

Josh Massey Author Profile Page says ...

Seriously, Christian? I know we have our disagreements, but I've always respected you as a thorough cinemaphile (if that's a word). I mean, I still do, but no Monster's Ball at least? For all the crap that movie gets, it still wrecks me.

Skip The Patriot, by the way. Utter shit. Start with Brokeback, of course, but don't skip 10 Things I Hate About You. It's better than you think.

Posted by Josh Massey Author Profile Page at January 23, 2008 7:46 PM

comment #17

christian Author Profile Page says ...

Head bows in cinemaphile shame. I avoided MONSTER'S BALL because I heard too much about it before and after. As fer THE PATRIOT... that title alone scared me off. DOGTOWN I avoided because of the documentary. And no excuse for not seeing BROKEBACK. I was actually excited about seeing Heath for the first time as The Joker. Sigh.

Posted by christian Author Profile Page at January 23, 2008 7:55 PM

comment #18

rocco Author Profile Page says ...

Whhhaaat? christian, that's very surprising...all of the obscure films you can rattle off without effort, and you've never seen worthy films like Monster's Ball or Brokeback?

(btw, no big announcement, but this is delbomber...my wife convinced me to retire the screenname, inspired by the great 70's flick 'The Wanderers,' i've been using for 10 years...she's right when she says I'm probably on two dozen government watch lists already and it's time to give it up...)

Posted by rocco Author Profile Page at January 23, 2008 8:10 PM

comment #19

jeffmcm Author Profile Page says ...

Yeah, The Patriot is bad, although there's about a solid half-hour in it that's actually pretty good. Not involving Heath Ledger, though.

So off the terrorist lists and onto the organized crime lists?

Posted by jeffmcm Author Profile Page at January 23, 2008 8:32 PM

comment #20

rocco Author Profile Page says ...

As far back as I can remember, I always wanted to be a gangster...

Posted by rocco Author Profile Page at January 23, 2008 8:42 PM

comment #21

MikeSchaeferSF Author Profile Page says ...

Olbermann named that San Diego Best Buy store as a runner-up in tonite's "Worst Persons" list.

Posted by MikeSchaeferSF Author Profile Page at January 23, 2008 10:00 PM

comment #22

lipranzer Author Profile Page says ...

Whatever you think of that seller, I rate him much higher than these assholes.

http://community.livejournal.com/ohnotheydidnt/19627377.html?page=1&style=mine&view=2307418481

Posted by lipranzer Author Profile Page at January 23, 2008 10:28 PM

comment #23

MPNeeb Author Profile Page says ...

Actually, if the speculation about Heath playing the Joker in Batman is correct (that it was a truly disturbing role), I'm curious to see if there is any movement on the part of the studio or the creative staff to tone it down a bit.
Just a thought, of course.

Posted by MPNeeb Author Profile Page at January 23, 2008 11:29 PM

comment #24

Terry McCarty Author Profile Page says ...

Re Keith Olbermann:
He's just trying too hard to please his corporate masters at MSNBC.

Moving on to a more obscure Heath Ledger film: Anyone seen the Ledger version of NED KELLY? Worth renting or watching on cable?

Posted by Terry McCarty Author Profile Page at January 23, 2008 11:59 PM

comment #25

jeffmcm Author Profile Page says ...

Nice sarcasm there re: Olbermann.

Posted by jeffmcm Author Profile Page at January 24, 2008 4:22 AM

comment #26

DarthCorleone Author Profile Page says ...

It just occurred to me that this display was probably how some people found out about Heath Ledger's death. That'd be weird to be browsing at the Best Buy and see this.

Posted by DarthCorleone Author Profile Page at January 24, 2008 1:02 PM

comment #27

Dan Revill Author Profile Page says ...

Good point DarthCorleone.

I went by my local Best Buy last night, and they didn't have any "in memoriam" set up. Then again, maybe us Canadians have a little more tact. ;-)

Bought Brokeback Mountain though. Oddly enough I passed over it during after Christmas sales cos it was full screen. Got the 2-disc edition...probably watch it either tonight after work or tomorrow sometime. Haven't seen it for a couple years - obviously some of it's going to be even heavier than before. :(

Posted by Dan Revill Author Profile Page at January 24, 2008 2:41 PM

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