comment #1

Terry McCarty says ...

The Burt Bacharach Geico ad got on my nerves a lot more. But the James Lipton self-parody swimming pool ad is my favorite of the campaign to date.

comment #2

christian says ...

Thanks to those awful Cavemen ads and show, I cancelled Geico.
Power to the Homo-Sapiens!

comment #3

Rich S. says ...

I earned a great deal of respect for Frampton back in the 80's. He was trying a comeback with a so-so concert-type video. At the end of the video, as he's walking off stage, Tommy Chong in full stoner mode looks up and says, "Hey! Didn't you used to be Peter Frampton?" Good stuff.

comment #4

dcc77 says ...

I understand the spot fatigue syndrome (ad research states that the average consumers needs to see an ad 3-7 times before it registers, hence the repeated showings) but the Geico copywriters deserve some credit for busting through the clutter. Plus they've got multiple campaign threads running simultaneously so at least they're not creating the same old car driving through the wilderness/mountain/desert ads.

Yes, Jeff, Frampton does look older but he can still play and he's not afraid to spoof his 70s image. I applaud him for this.

comment #5

christian says ...

dcc77's message has been brought to you by your friends at GEICO!

comment #6

DarthCorleone says ...

Do what I do: tune all that crap out. An ad comes on, and I'm instantly completely mentally disconnected from the TV until the show returns. Maybe it's a mutant superpower.

comment #7

dcc77 says ...

If we're going to talk ads, not film, then someone needs to inject a dose of informed perspective to the discourse, Christian. You hate the ads therefore you cancelled the service?

comment #8

christian says ...

I have a habit of it. I don't buy from companies if I don't like their ads. I stopped the occasional foray into Carl's Jr,. for the unappetizing, "Don't bug me" ads as well as those creepy horrifying Burger King spots. I actually like to let the companies know too. Since I am their target market, the Ad Week reasons why they do what they do don't influence my decision..

comment #9

The Hoyk says ...

Robert Loggia sez relax and drink your orange juice.

http://www.youtube.com/watch?v=bZIzRqDOSZo

comment #10

Edward says ...

Anyone think the Tony Romo/Jessica Simpson Cabo weekend will have any effect on the game?

comment #11

businesstoolz says ...

Since I'm in advertising (I know, I know, my room in hell is already reserved right next to the lawyers) it always fascinates me how people do or do not react to an ad. I'll tell you this, the best piece of advice I ever got was from my first Creative Director..."Remember, we're in a business that considers itself wildly successful with a 98% failure rate."

Plus, what dcc77 said is true. It's really hard to break through the clutter. When one does it's usually by accident or a minor miracle. Clients are alot like studio suits. It be easy if they were just dumb, but they're not. If they we're dumb TV sets would be like little art museums. What they are is corporate stooges. They don't care about creativity or engaging their target audience on any sort of human level. What they care about is the latest "branding" buzz words and the bottom line.

comment #12

christian says ...

Maybe there's too much clutter?

comment #13

jeffmcm says ...

All I know is, I don't want to buy insurance from a company that intends to brand itself as 'hip' (see also: those incessant animated Esurance ads), I want to buy insurance from a company with a reputation for solidity and integrity.

comment #14

Craig Kennedy says ...

This Frampton commercial is so effective, I have no f'ing idea what Wells is talking about.

Who's watching TV anyway? Isn't there a strike on?

comment #15

Movie fan09 says ...

my favorite one so far is the michael winslow one.

..just because he can get work.

comment #16

Mumbleboy says ...

It's times like these when I'm happy I stopped getting cable and switched to the internet and DVD's for my TV watching fix. That is until I sit through the thousandth Warcraft or Brother's Solomon commercial. Thanks a lot Jon Stewart.

comment #17

berg says ...

correct me if I am wrong but FRAMPTON was a teenager when he was lead guitarist for Humble Pie, he was a rock god when Frampton Comes Too Soon blockaded the top 40 charts, and he was still way cool when he appeared in Almost Famous ... fast forward to 2002 and Frampton live in concert was a true joke as soccer moms were holding up cell phones to broadcast the concert to their kids at home? anyway more power to the guy he probably needs the money to buy guitar strings, which are not cheap ,,,

comment #18

christian says ...

He was also the technical advisor on ALMOST FAMOUS.

comment #19

Walter Sobchak says ...

The commercial, (like so many of the Geico ads), may be annoying, but Frampton is a good guy.

"Frampton Comes Alive" was sort of like the "Star Wars" of the music biz when it came out. It was unexpectedly, phenomenonly successful. Suddenly every record exec wanted every rock album to go triple platinum.

Peter Frampton, meanwhile, had nowhere to go but down. His non-live follow up was considered a dud because it didn't live up to "..Alive", even though it sold quite well.

He got talked into doing "Sgt. Pepper" and never really recovered. Those who know him say he's one of the nicest guys in rock.

Don't hate on the Frampt.

comment #20

Josh Massey says ...

Well, Jeff - I work for a strong insurance company with a reputation for solidity and integrity. Give me a call. (Hint: its initials are S.F.).

comment #21

jeffmcm says ...

Josh, it so happens I already get my car insurance from your company, so done and done.

comment #22

christian says ...

Not hating on Frampton at all. I love him. Do I have to love Geico too?

comment #23

cute4u23 says ...

He is my favorite. I love him. I saw his profile on millionaire dating site http://WealthyRomance.com last week. Is he single now? Just curious.

comment #24

gansibele says ...

Geico has three campaigns running and either of them is more original than the same old crap you hear from the State Farms and All States.

And again with the ageism, Jeff: the guy is 57 and looks in damn good shape for 57. At least he's not sporting some sort of James Deanish pompadour over a craggy face.

comment #25

dcc77 says ...

Who would've guessed Frampton would (almost) unite this fractious community? I have a lump in my throat. OK, just swallowed it down so I'm all good.

New topic: Diablo Cody...hot or not?

comment #26

christian says ...

Hot.

comment #27

D.Z. says ...

Speaking of getting on my nerves, Universal keeps forgetting that, outside of Bourne 4, no one wants a political thriller with Greengrass or Damon... http://www.darkhorizons.com/news08/080110e.php
Are they just making these failures as tax write-offs now?

comment #28

Me says ...

D.Z., I think a political thriller is fine. No one wants anything touching on Iraq, which the studios haven't really figured out.

Oh, and I love that picture of Amy Ryan from The Wire. Not that that really has anything to do with anything, but I'm glad when actors from the Wire get more work.

comment #29

K. Bowen says ...

slow news week?

comment #30

Bocephus says ...

David Cronenberg is directing an opera version of The Fly for the Los Angeles Opera. Music by Howard Shore. That is a way better topic for discussion than insurance.

Also, State Farm kicks ass. I had a condo fire a few years ago and they took great care of me. They put me up in a nice hotel for 7 months while the homeowner association took way too long to rebuild.

comment #31

Josh Massey says ...

Very good to hear, Bocephus.

And I can't believe that Greengrass/Damon project got the green light. A film about searching for WMDs in Iraq? After the box office grosses of, particularly, Rendition, which Reese Witherspoon couldn't even get to $10 million?

My mind is sufficiently boggled.

comment #32

gansibele says ...

Not hot. And getting on MY nerves

comment #33

RoyBatty says ...

Jeffmcm - yet for all your talk about intergrity, you still went with a commercial company.

I love the Geico ads and chuckle over them... while I write my check for AAA which nobody can beat. Did I mention that because they are not strictly a for-profit company that they give you a rebate every year based on how much they didn't have to pay out in premiums?

comment #34

storymark says ...

"Did I mention that because they are not strictly a for-profit company that they give you a rebate every year based on how much they didn't have to pay out in premiums?

Posted by RoyBatty at January 10, 2008 09:36 AM"

I get the same from State Farm each year.

comment #35

christian says ...

I go for AAA. But SF did cut me a sizable, hassle-free check after a fire/robbery a few years back.

comment #36

Josh Massey says ...

State Farm does indeed send out rebate checks each year.

So is this what happens when Wells disappears for 24 hours? The infamous rabblerousers of HE start talking ... insurance?

comment #37

T. S. Idiot says ...

"I know little of this early-60s sitcoms of which you speak." Richard Vernon as Slartibartfast in the original TV version of The Hitchhiker's Guide to the Galaxy

Have never seen said commercials, praise Jesus.

That said, I have been a happy SF customer since 1967 and just cashed my rebate.

comment #38

Arizona Joe says ...

Peter went downhill after Frampton's Camel. Last I heard, he was living in Cincinnati.

While we are on the subject, has anyone noticed that the Geico Gecko has a dialect very similar to Stones' drummer Charlie Watts?

comment #39

actionman says ...

Where is Wells?

comment #40

dixiedugan says ...

We got to see Frampton on one of Bowie's tours - excellent musician.

I like the insurance commercial with the squirrels high fiving each other, cracks me up every time.

comment #41

Craig Kennedy says ...

This post is...I think "getting on my nerves" is the best way to put it.

comment #42

christian says ...

Josh is right. What have we become?

comment #43

T. S. Idiot says ...

Moving on to another topics, other at http://davekehr.com this wise man objects to DDL's "showy, synthetic peformance" in one post and to his "resourceful if distracting performance" in another. This is akin to asking Cary Grant not to do Cary Grant.

comment #44

Josh Massey says ...

Anybody want to refinance their car? State Farm Bank has great rat...

OK, I need some electroshock. Then again, Christian typing the words "Josh is right" should have worked.

comment #45

jimjonesiii says ...

I bet Wells is changing his hairstyle.

comment #46

sarkmbt says ...

"It is the same at the South," said another, "for I have been
there and seen it. The South is the country of the Quadlings."
"I am told," said the third man, "that it is the same at the West.
And that country, where the Winkies live, is ruled by the Wicked Witch
of the West, who would make you her slave if you passed her way."
------------------------

Nike shoes
MBT
supra footwear
famous footwear
shoe dept

comment #47

nike air force ones says ...

The nike air force ones would even have numerous refreshed editions which achieves almost a total of 800 million dollars annually as a revenue account. Our team here in BAK even mentioned once in our postings that Nelly even added something exciting to it by coming up with a song called the Air Force Ones as an expression of his love for the iconic product. Nelly, as a leading hip hop sensation made an amazing influence to the overall popularity standing of the Nike shoe model.