Canadian cows

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Having read about this morning's There Will Be Blood McDonald's milkshake delivery, Toronto Star critic Peter Howell wrote just now to say that Canadians "know how to do a proper milkshake promo.

"Critics attending this morning's screening of The Band's Visit at the Varsity Cinema were intercepted going in by a rep for AMPR, the publicity firm that handles Paramount Vantage in Toronto. We were given printed invites to a special There Will Be Blood event after the screening, across the street at AMPR's office.

"We were treated to high-quality milkshakes made from the milk of reputable Canadian cows -- and we had a choice of vanilla or chocolate. No McDonald's for us. A nice Canadian touch was the Timbits (tiny Canadian donuts) served with the shakes. A good time was had by all. We talked about how the only thing that could have improved the event was to go bowling afterwards."

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Posted by Jeffrey Wells on February 8, 2008 at 4:43 PM

comment #1

Walter Sobchak says ...

this isn't happening, this isn't happening, this isn't happening.....

Posted by Walter Sobchak at February 8, 2008 5:12 PM

comment #2

Legowombat says ...

So, why is it when Hispters endlessly quote a movie line ad nauseum it's considered the height of Wildean Wit, but when 'Meet The Spartans' does exactly the same thing it's pandering to the Lowest Common Denominator, especially if you have to explain the reference by slapping a picture of Daniel Day Lewis on there?

Posted by Legowombat at February 8, 2008 5:16 PM

comment #3

a1 says ...

Enough is enough!

I have HAD IT with these MOTHERFUCKING shakes on this MOTHERFUCKING page!!!

Posted by a1 at February 8, 2008 5:23 PM

comment #4

DarthCorleone says ...

Legowombat>> Good name.

I don't think it's the "height of Wildean Wit." I just think it's fun vernacular. Regardless, I'd say the first difference would be the one you make yourself - "lowest common denominator." Surely there is a distinction between referencing a quality film and making some shite Britney joke.

Posted by DarthCorleone at February 8, 2008 5:55 PM

comment #5