Josh Friedman's 2.1.09 L.A. Times piece about the Hannah Montana concert pic opening this weekend explains something I'd missed until today. In accord with the film being marketed as a "special event," tickets for the 3-D film will "run as high as $24 at the El Capitan in Hollywood and $20 at the Bridge Cinema de Lux in Los Angeles, and many theaters have scrapped their kiddie and matinee discounts."

Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour is opening today for a one-week run at 683 specially equipped theaters," Friedman writes, although it might extend for a second week. Why just one week? A marketing guy suggest that the Disney distributors "didn't know what they had...this could all turn on a dime if this weekend's grosses are big." The concert film is only 80 minutes long, which will obviously allow for more showings per day.
Posted by Jeffrey Wells on February 1, 2008 at 2:56 PM
comment #1
Josh Massey
says ...
The Disney distributors are idiots if they "didn't know what they had." And they aren't idiots.
You get a huge first week because everybody thinks its limited, and then you extend it because of "demand," and get repeat business.
Yeah, so stupid.
Posted by Josh Massey
at February 1, 2008 3:20 PM
comment #2
George Prager
says ...
They should market it as Disney's 2 Girls, One Cup and get even more repeat business.
Posted by George Prager
at February 1, 2008 3:41 PM
comment #3
BurmaShave
says ...
What is it with you guys and sex jokes about a 15 year old girl? I won't get caught up and brought up on charges for none of y'all.
Posted by BurmaShave
at February 1, 2008 3:51 PM
comment #4
T. Holly
says ...
Look at her, she's lit from within.
Posted by T. Holly
at February 1, 2008 4:07 PM
comment #5
Craig Kennedy
says ...
For crappsake George, I finally manage to kill off the brain cells where 2G1C resides and you go and bring it up again.
Posted by Craig Kennedy
at February 1, 2008 4:17 PM
comment #6
christian
says ...
Greedy whores unite.
Posted by christian
at February 1, 2008 4:28 PM
comment #7
Midwest Doug
says ...
Amen, Massey. Disney is minting money with HM. Pity the parent of any girl aged 5(!) - 15.
Posted by Midwest Doug
at February 1, 2008 5:36 PM
comment #8
rocco
says ...
Some people are willing to ignore the big white elephant, Burma...others recognize that elephants in makeup and provocative outfits that would make Roman Polanksi blush aren't aimed solely at the doll-playing set but play to the baser instincts present in every red-blooded American male.
I've gathered this from nothing more than comments and far-range pictures posted by Jeff...I've never seen the girl anywhere else nor heard of Miley Cyrus until two weeks ago.
Wait, elephants in makeup...that's not right...nevermind.
Eight year olds, dude.
Posted by rocco
at February 1, 2008 10:30 PM