Tracking Titles

Definitely Maybe, opening tomorrow, is tracking at 53, 25 and 3. The big opener this weekend will be Jumper, which is running at 70, 42 and 20. Demographics are strongly male. The Spiderwick Chronicles will get a shot on Friday from the Indy 4 trailer, but otherwise the tracking is 69, 23 and 6. Step Up 2 the Streets is at 67, 32 and 7.

2.22 openers: Be Kind Rewind at 40, 32 and 2. Charlie Bartlett at 25, 20 and 1. Vantage Point at 59, 38 and 7. Witless Protection at 38, 15 and 0 2.29 openers: The Other Boleyn Girl at 27, 22 and 2. Penelope at 26, 16 and 0. Semi Pro at 53, 31 and 4.

Posted by Jeffrey Wells on February 12, 2008 at 1:38 PM

comment #1

Craptastic Author Profile Page says ...

I think Spiderwick will stay as tracked... it was just annouced that the Indy 4 trailer will be on Good Morning America Thursday and then will be up on indianajones.com at 9am.

Unlike Phantom Menace, there's no need for fans to leave the house.

Posted by Craptastic Author Profile Page at February 12, 2008 2:13 PM

comment #2

thatmovieguy Author Profile Page says ...

JUMPER had better enjoy this weekend because it's destined to fold fast. Eighty-eight minutes of flashy visuals and sloppy action that doesn't make a bit of sense. Great idea, poorly executed, with two leads that are about as exciting as plain yogurt (and a Samuel L. Jackson performance that all but says "I know this is crap, but a paycheck is a paycheck").

Posted by thatmovieguy Author Profile Page at February 12, 2008 2:29 PM

comment #3

Bart Smith Author Profile Page says ...

Tracking numbers are usually pretty terrible at predicting box office results of kids movies.

Posted by Bart Smith Author Profile Page at February 12, 2008 3:16 PM

comment #4

Radewart Author Profile Page says ...

I missed it before...what do these numbers mean?

Posted by Radewart Author Profile Page at February 12, 2008 3:21 PM

comment #5

Brian O Author Profile Page says ...

"sloppy action that doesn't make a bit of sense"

Wasn't that the point?

I thought the film was a blast.

Posted by Brian O Author Profile Page at February 12, 2008 3:38 PM

comment #6

BurmaShave Author Profile Page says ...

I feel like BE KIND REWIND already opened, about 5 years ago. That can't help its numbers much.

Posted by BurmaShave Author Profile Page at February 12, 2008 3:42 PM

comment #7

Nick Rogers Author Profile Page says ...

>> I thought the film was a blast.

Of urine to the face? Yes.

Posted by Nick Rogers Author Profile Page at February 12, 2008 3:59 PM

comment #8

Undercover Brother Author Profile Page says ...

Jumper and Spiderwick may be big and expensive, and probably crummy, but watch them both get leap-frogged by that unholy thing we all fear, the dreaded teenage dance movie! If that thing they pass off as a movie called Step Up 2 is sitting at #1, I wouldn't be shocked one bit.

Posted by Undercover Brother Author Profile Page at February 12, 2008 5:35 PM

comment #9

Breedlove Author Profile Page says ...

anybody see the article, i think in the guardian, that sad 'definitely, maybe' is the besy rom-com since 'annie hall'?

Posted by Breedlove Author Profile Page at February 12, 2008 6:08 PM

comment #10

actionman Author Profile Page says ...

no (would like to read it though), but that film, for some surprising reason, is getting great early reviews

Posted by actionman Author Profile Page at February 12, 2008 7:44 PM

comment #11

MattM Author Profile Page says ...

In addition to undertracking kiddie flicks, Spiderwick will do better than the numbers indicate because the Imax houses where it's playing will both be bigger than the average theater, and will charge marginally more. While Step Up 2 will do decent business, I can't see it surpassing the original's 20M opening, which was in part driven by a lack of female fare in the marketplace--there are plenty of date night movies out there right now. Likely neck and neck between it and Definitely Maybe for the #3 slot behind Spiderwick.

Jumper will open big, but will have trouble holding against Vantage Point next weekend. And Semi-Pro looks like it's another potential solid hit for Ferrell in February.

Posted by MattM Author Profile Page at February 12, 2008 8:37 PM

comment #12

Matthew Lucas Author Profile Page says ...

"Spiderwick" is actually a pretty good children's fantasy film, not bad at all for what it is. It deserves to do better than "Jumper," which looks pretty standard.

Posted by Matthew Lucas Author Profile Page at February 12, 2008 9:58 PM

comment #13

seduisant Author Profile Page says ...

I second Radewart's question above... we non-industry rubes could use a concise explanation of what the three tracking numbers mean. Thanks in advance.

Posted by seduisant Author Profile Page at February 13, 2008 9:17 AM

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