Variety is being sold

Seeking to "reduce exposure to advertising markets and cyclicality," Reed Elsevier intends to sell Variety and other Reed Business trade pubs like Broadcasting and Cable, Multichannel News and Publishers Weekly. Either the RE bean counters don't see enough growth potential in the advertising revenues from these trades over the next few years, or they've simply lost their stomach for the business. Can you imagine an owner of a automotive garage saying they're selling in order to reduce exposure to gaskets, oil filters, picky customers, Phillips head screwdrivers and fan belts?

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Posted by Jeffrey Wells on February 21, 2008 at 1:43 PM

comment #1

BurmaShave Author Profile Page says ...

Does Reed Elsevier sound like what Hollywood-Elsewhere would call itself if it achieved consciousness?

Posted by BurmaShave Author Profile Page at February 22, 2008 12:31 AM

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