edited by Jonathan Doyle

Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)

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Annie + iPhone

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I don't know if this Annie Hall/iPhone spot is all that clever. I get it and all, but it's just a couple of insert shots inside a very familiar clip from Woody Allen's 1978 dramedy. Plus the footage from the film is muddy and murky and the iPhone footage is sharp and clear, so it doesn't even "marry," which is a hallmark of any sustandard ad or short. You know something? The hell with this ad. Not good enough.

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Posted by Jeffrey Wells on April 2, 2008 at 12:49 PM

comment #1

krout says ...

I smell a fake . .

Posted by krout at April 2, 2008 1:11 PM

comment #2

bmcintire says ...

Not a real iPhone spot, Jeff. Just somebody posting the fruits of their overabundant spare time on YouTube.

Posted by bmcintire at April 2, 2008 1:12 PM

comment #3

JVD says ...

Allen should go all American Apparel on their amateur ass. Hell, that billboard was a much better use of imagery from the film to shill for a product.

http://defamer.com/374841/woody-allen-not-satisfied-being-american-apparels-honorary-hebrew-mascot

Posted by JVD at April 2, 2008 1:15 PM

comment #4