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edited by Jonathan Doyle
Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)

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Tuesday Tracking

Tracking says that Lionsgate's The Forbidden Kingdom (an alleged ripoff due to the fact that Michael Angarano is the star, and that Jet Li and Jackie Chan are something like supporting players) will be the upcoming weekend's #1 film with 74, 41 and 15. Look for a steep dive next weekend...over 50%.

Jon Avnet's 88 Minutes, believed to be the worst film of Al Pacino's long career, is tracking at 60, 37 and 12. How dumb do you have to be to not be aware what an absolute dog this thing is? And yet there are obviously tens of thousands who are preparing to go this weekend. Could they be the sons and daughters of those guys who made fun of Peter Falk in that Hollywood hardware store 24 or 25 years ago? I wonder how many of them plan to vote for John McCain or Hillary Clinton?

Expelled, the right-wing religious propaganda film, is tracking at 16, 24 and 4. Forget it. In and out.

Forgetting Sarah Marshall , also opening this weekend, is tracking at 62, 26 and 11. $10 to $12 million? Another Drillbit Taylor, or a comedy that may quietly catch on? The under-30 dipsticks I saw it with a few weeks ago were having a pretty good time.

Tina Fey's Baby Mama, opening on 4.25, is running at 56, 31 and 5. That's a fair rating at this stage. Deception, apparently opening limited, is 45, 23 and 1 -- phfft. Harold and Kumar Escape From Guantanamo -- 52, 34 and 4. Work to do, fellas!

Iron Man (Paramount, 5.2) is running at 75, 46 and 18. Really big. But it's strictly a male thing so far. The first-choice rating for men alone is averaging around 28. Opening the same weekend is Made of Honor, the Patrick Dempsey romantic comedy. 58, 27 and 4, but among women alone it's running 8 at first choice. Cal it an Iron Man counter-programmer.

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Posted by Jeffrey Wells on April 15, 2008 at 2:54 PM

comment #1

Nick Rogers Author Profile Page says ...

I have a hard time believing anything other than "Forgetting Sarah Marshall" will be No. 1. It's massively over-hyped as the next great Apatow comedy, but I don't see a stale Li-Chan teamup (about a decade too late) beating it out.

Posted by Nick Rogers Author Profile Page at April 15, 2008 3:31 PM

comment #2

corey3rd Author Profile Page says ...

Forgetting Sarah Marshall is one cruise ship short of being a very special Love Boat.

Posted by corey3rd Author Profile Page at April 15, 2008 3:41 PM

comment #3

Arran Author Profile Page says ...

You really think these tracking surveys adequately represent the type of person who goes to see Harold and Kumar (and I'm among them, by the way) or Sarah Marshall?

Posted by Arran Author Profile Page at April 15, 2008 3:45 PM

comment #4

thatmovieguy Author Profile Page says ...

Apparently DECEPTION is not being screened for critics at all. Given the stars (Hugh Jackman, Ewan McGregor, Michelle Williams), that's pretty shocking. Even 88 MINUTES, with its miserable word of mouth from Europe, is going to be shown tomorrow. Except for the last 10 minutes, I thought FORGETTING SARAH MARSHALL was fairly awful, but many of the theaters around here have booked it on two screens, so they must be expecting a wild weekend.

Posted by thatmovieguy Author Profile Page at April 15, 2008 3:46 PM

comment #5

actionman Author Profile Page says ...

Everytime I see the trailer for Made of Honor I just scratch my head. A rom-com for guys? What the hell? Looks so generic.

Wells, it sounds like you're going to be in the minority with Sara Marshall; Rottentomatoes is currently sitting at 87% overall with 80% from the cream of the crop. Granted, it's still early, and not all of the reviews are in, but this seems to be another extremely well reviewed comedy from Apatow. I'm looking forward to seeing it; I just want to laugh so hopefully it does the trick. Wasn't last summer's tracking on Superbad really off as well? $10-12 million seems awfully low for a movie that's been running tv spots around the clock for the last month.

I am shocked over the numbers for The Forbidden Kingdom; looked like another case of a movie flopping in the US and doing well overseas...it looks pretty generic to me based on the trailers...

Deception is opening in limited release? What is this....another Stay for Fox? Geez....

And yeah, 88 Minutes. Sadly, most regular-joes don't read (or care) about reviews so they aren't likely to not see the new Pacino thriller simply because it gets shitty reviews. For as bad as the film apparently is, it has a fast-moving trailer with a screaming Pacino, an exploding car, and other sellable genre elements. I wouldn't be surprised if it opened to $10-12 milion this weekend, which wouldn't be a total wipe-out, would it?

Baby Mama could be the sleeper hit of the spring.

And obviously, Iron Man will be big, but just how big? $165 million big or $230 million big?

Posted by actionman Author Profile Page at April 15, 2008 3:48 PM

comment #6

Arran Author Profile Page says ...

Actionman - I haven't seen the trailer but I see the stand-up every time I go to the movies and I want to tear Dempsey's head from it. He just looks so unbearably fucking SMUG.

I don't think anyone's really capable of making a "romantic comedy for guys" except Cameron Crowe.

Posted by Arran Author Profile Page at April 15, 2008 3:56 PM

comment #7

jjgittes Author Profile Page says ...

88 Minutes isn't very good - but it isn't THAT bad.

I see everything Pacino does - on film and stage - he's a freakin' God to me, and while I can't recommend the film by any means - I do prefer it to Two For the Money and Author! Author! and a couple other ones he has made.

Basically it's a glorified B movie - ludicrous, poorly acted (apart from Pacino, who's adequate/fine), diverting entertainment.

It's not ambitious enough to inspire a lot of scorn - the less you think about it the better off you'll be if you go.

Posted by jjgittes Author Profile Page at April 15, 2008 3:56 PM

comment #8

D.Z. Author Profile Page says ...

Nick: "I have a hard time believing anything other than "Forgetting Sarah Marshall" will be No. 1. It's massively over-hyped as the next great Apatow comedy,"

But do people want another Apatow comedy?

"but I don't see a stale Li-Chan teamup (about a decade too late) beating it out."

If Rush Hour 3 can open well enough the first weekend, after being four years too late, then you probably shouldn't underestimate Forbidden Kingdom.

actionman: Geeks have replaced real critics, which is why you get inflated scores for films which would have been panned a while ago..

Posted by D.Z. Author Profile Page at April 15, 2008 4:04 PM

comment #9

MattM Author Profile Page says ...

Also, not sure how these work, but don't the final box "first choice" numbers not reflect second choice? E.g., if I could pick any movie coming out in the next three weeks to see, it'd probably be "Iron Man," but "Sarah Marshall" would be my second choice.

The question on "Expelled" is whether it gets its targetted audience. For instance, it's booked on a total of ONE screen in NYC, while I'm sure it's more aggressively booked in the deep south.

Posted by MattM Author Profile Page at April 15, 2008 4:10 PM

comment #10

palmreader Author Profile Page says ...

So do Newsweek, Variety & the Hollywood Reporter count as dipsticks for liking Sarah Marshall?

Posted by palmreader Author Profile Page at April 15, 2008 4:13 PM

comment #11

calraigh Author Profile Page says ...

88 Minutes is hands down, one of the worst films I've ever seen.And Pacino is awful in it.The character he plays is awful anyway so he didn't have much of a hope but he's just terrible and his hair job...egads..Really, I've just put it out of my mind, it was a wholly depressing experience.I'm really surprised it got a theatrical outing after all this time.Remember S1mone?Well imagine that only a million times worse.*Shudder*

Posted by calraigh Author Profile Page at April 15, 2008 4:14 PM

comment #12

Nick Rogers Author Profile Page says ...

DZ: But do people want another Apatow comedy?

I think they'll want one that, no matter how feebly, channels the spirit of "Knocked Up" more than one that channels the, uh, "spirit" of "Walk Hard: The Dewey Cox Story" or "Drillbit Taylor."

D.Z.: If Rush Hour 3 can open well enough the first weekend, after being four years too late, then you probably shouldn't underestimate Forbidden Kingdom.

Fair enough, but I think Tucker accounts for a huge portion of the "Rush" success.

Posted by Nick Rogers Author Profile Page at April 15, 2008 4:44 PM

comment #13

EveHarrington Author Profile Page says ...

I think people are getting "peter pan" fatigue - all these comedies about geeky guys who have their rock t-shirts, massive collections of whatever; they're quirky, they're good people at heart, they just need the right hot girl to help them grow up.

You're surprised Forbidden Kingdom's tracking? Jackie Chan and Jet Li together for the first time in a movie that looks like pure fun with a 10 minute fight scene!? A movie grownup fans can take their kids to? Yeah, what a shocker.

Posted by EveHarrington Author Profile Page at April 15, 2008 4:48 PM

comment #14

lesterg Author Profile Page says ...

Not surprised at Sarah Marshall's tracking in the least.
Unlike Knocked Up, Superbad, etc. - I'm just not hearing folks talk about this movie anywhere other than online.

Posted by lesterg Author Profile Page at April 15, 2008 5:02 PM

comment #15

actionman Author Profile Page says ...

EveHarrington: yes, I'm surprised Forbidden Kingdom is tracking so well because the trailers make the film look like doodie.

Posted by actionman Author Profile Page at April 15, 2008 5:16 PM

comment #16

Josh Massey Author Profile Page says ...

Al Pacino was in Gigli, folks.

Posted by Josh Massey Author Profile Page at April 15, 2008 5:52 PM

comment #17

Circumvrent Author Profile Page says ...

I've never seen an actor so openly contentious about one of their own movies as Pacino on Letterman last night.

Letterman: "Let's talk about 88 Minutes...?"
Pacino: "Do we have to?"

When Letterman tried to save it by saying that the title tells you all you need to know, Pacino said, "Yes it does." And came short of actually saying "Blah blah blah" when setting up the clip. Rough.

Posted by Circumvrent Author Profile Page at April 15, 2008 6:16 PM

comment #18

actionman Author Profile Page says ...

would have loved to have seen that

Posted by actionman Author Profile Page at April 15, 2008 8:35 PM

comment #19

Bob Violence Author Profile Page says ...

Forbidden Kingdom will have one good week and then sink like a stone once people realize it's a) a kids' movie and b) the fantasy version of Chuck Norris' Sidekicks. Neither of these would be strikes against the film's box office (kids like movies too) if not for the fact that the core of Chan/Li's U.S. fanbase is a probably older than eight and the PG-13 rating doesn't scream "bring the kiddies." They're already planning another joint project (this one an actual Hong Kong film) so interpret that how you will.

Posted by Bob Violence Author Profile Page at April 15, 2008 8:51 PM

comment #20

D.Z. Author Profile Page says ...

Nick: "Fair enough, but I think Tucker accounts for a huge portion of the "Rush" success."

If that were the case, then Money Talks would've been huge.

Bob: If it doesn't come off too kiddie, it could still have legs. That was the problem with the marketing for Around the World in 80 Days, which was actually pretty good.

Posted by D.Z. Author Profile Page at April 15, 2008 10:14 PM

comment #21

Bob Violence Author Profile Page says ...

I'm not really sure what "too kiddie" means, but it's unabashedly a kids' movie. From a parent/grown-up POV it's not as bad as a Land Before Time marathon or anything like that, but the humor is pitched almost exclusively at a grade-school level and the main character is in the proud tradition of insufferable tween actors who get the job because the other candidates were too tall, or something. The action scenes are good as long as the CG is kept under control, but it's Rob Minkoff, so you know that won't last. Again, kids should like it, but I'm not sure it's going to reach that ideal audience and Li/Chan's built-in domestic following isn't going to help much past opening weekend. At least we can safely say it'll fare better in the U.S. than CJ7.

Posted by Bob Violence Author Profile Page at April 15, 2008 11:05 PM

comment #22

The Winchester Author Profile Page says ...

Forbidden Kingdom was pretty terrible. And if I had kids, I wouldn't take them to it, because the bookends of the film are pretty bleak. Think Last Action Hero.

Re: Pacino in Gigli.. If anyone else saw this movie, did you notice that Pacino was doing a Walken impression in his scenes, and Walken was doing a Pacino impression? It's uncanny. That's the only thing I took away from that movie.

Posted by The Winchester Author Profile Page at April 16, 2008 12:56 AM

comment #23

Josh Massey Author Profile Page says ...

"If that were the case, then Money Talks would've been huge."

So I Am Legend wasn't a hit due to Will Smith, because Six Degrees of Separation wasn't huge?

Posted by Josh Massey Author Profile Page at April 16, 2008 2:18 AM

comment #24

EDouglas Author Profile Page says ...

Jeffrey, did you actually see the movie? Chan and Li are in the movie almost as much as Angarano... I'm certainly not disappointed with the amount either were in the movie and unlike "War", the two of them face-off fairly early in a great fight sequence choreographed by Yuen Woo-ping... I wouldn't expect THAT big a drop off in week 2 as I know a lot of people who liked this movie and it had a great crowd reaction.

Posted by EDouglas Author Profile Page at April 16, 2008 3:59 AM

comment #25

lesterg Author Profile Page says ...

"If that were the case, then Money Talks would've been huge."

By that same "logic", it wasn't due to Jackie Chan either - because The Tuxedo bombed.

Posted by lesterg Author Profile Page at April 16, 2008 12:16 PM

comment #26

Terry McCarty Author Profile Page says ...

Arran wrote:
Actionman - I haven't seen the trailer but I see the stand-up every time I go to the movies and I want to tear Dempsey's head from it. He just looks so unbearably fucking SMUG.

The trailer features grown men acting like middle-schoolers, Dempsey acting like Tom Cruise and Michelle Monaghan once more in subpar material.

Posted by Terry McCarty Author Profile Page at April 16, 2008 1:32 PM

comment #27

D.Z. Author Profile Page says ...

Josh: We've discussed the former movie before. "Six Degrees of Separation" did fairly well for an R-rated comedy released in only 200 theaters and which was dependent on a guy who was only known for a hit sitcom. "Money Talks" had a co-star who was previously known as the wise-cracking sidekick.

lester: The Tuxedo disappointed more than bombed, since it did make its money back. I guess you could argue the same for Money Talks, too, but the only times Tucker has been in films which made money were usually when he was cast as a supporting character. Even when Jackie's films bomb or disappoint, he's still able to get top billing, because he can consistently draw
fans who will probably-at least-watch his stuff on home video. Tucker, on the other hand, got replaced in the Friday sequels, and no one noticed.

Posted by D.Z. Author Profile Page at April 16, 2008 3:47 PM

comment #28

D.Z. Author Profile Page says ...

I just wanted to add that even Tucker knows he's not a big draw, or he wouldn't have asked for such a huge payday for Rush Hour 3.

Posted by D.Z. Author Profile Page at April 16, 2008 3:48 PM

comment #29

Bob Violence Author Profile Page says ...

The discussion isn't so much whether Tucker is a big draw in general -- which is purely in the realm of conjecture this point, since RH1 was his big breakout and he's done nothing but the two sequels since. It's whether Tucker was a big draw to Rush Hour 3, which is obviously how New Line felt (given that they ponied up). In the interest of fairness, I doubt RH3 would've done that well without Chan, either, but I certainly don't see much evidence that Chan on his own still has significant drawing power in the U.S. -- The Tuxedo didn't make back its budget domestically, The Medallion and Around the World in 80 Days were certifiable duds, his most recent HK films have been shunted straight to DVD (in contrast to the days when First Strike could open on 1,500 screens), and his most successful films on these shores remain five franchise buddy flicks.

Posted by Bob Violence Author Profile Page at April 17, 2008 5:07 AM

comment #30

lesterg Author Profile Page says ...

"I just wanted to add that even Tucker knows he's not a big draw, or he wouldn't have asked for such a huge payday for Rush Hour 3."

He asked for a big paycheck because he knew the studio would pay it. Why? Films featuring Chris Tucker have an average gross of 94 million dollars. His opening average is a hair over 27 million. Despite limited output for the past decade: he's a draw.

Will Smith knows he's not a big draw because he's making 20 million upfront on Hancock.

Posted by lesterg Author Profile Page at April 17, 2008 6:58 AM

comment #31

lesterg Author Profile Page says ...

DZ: "The Tuxedo disappointed more than bombed, since it did make its money back. I guess you could argue the same for Money Talks, too"

The Tuxedo was budgeted at 60 million. It made 50 million domestic and another 53 international. Using the general rule of thumb: it ended its' theatrical run 17 million in the red...PRE-MARKETING. How much did Money Talks actually cost? 10-12 million? Tops?

The other big difference is that Chris Tucker was a relative unknown when Money Talks hit. Jackie Chan had been in front of audiences for over two decades (and had two recent smashes under his belt) when The Tuxedo opened.

"The only times Tucker has been in films which made money were usually when he was cast as a supporting character. "

He's a supporting character in the Rush Hour films? News to me. Yes, the 3rd will barely break even - but the others were both VERY profitable.

Posted by lesterg Author Profile Page at April 17, 2008 7:04 AM

comment #32

D.Z. Author Profile Page says ...

Bob: "The Tuxedo didn't make back its budget domestically,"

No, but it made enough of its budget back for it not to be a bomb.

"The Medallion and Around the World in 80 Days were certifiable duds,"

Again, they were cheap enough to make most of their money back.

"his most recent HK films have been shunted straight to DVD (in contrast to the days when First Strike could open on 1,500 screens), "

That has more to do with how the market has changed in general, not specifically Jackie. Low-budget films are being sent straight-to-video across the board, because
the only things moviegoers are willing to pay for en masse are the high profile tentpole films.

"He asked for a big paycheck because he knew the studio would pay it. Why? Films featuring Chris Tucker have an average gross of 94 million dollars."

Not if you count Jackie Brown, Friday, and Money Talks. The Fifth Element's success had nothing to do with him.

"His opening average is a hair over 27 million. Despite limited output for the past decade: he's a draw."

That's dumb. At best, his average is 5-10 million. And you can get someone

"Will Smith knows he's not a big draw because he's making 20 million upfront on Hancock."

When Chris Tucker makes Will Smith's kind of box office on his name alone, then we'll talk.

lester: "How much did Money Talks actually cost? 10-12 million? Tops?"

Probably more with the 2,000 theaters and advertising.

"He's a supporting character in the Rush Hour films? News to me."

I said usually.


Posted by D.Z. Author Profile Page at April 17, 2008 1:54 PM

comment #33

Bob Violence Author Profile Page says ...

Again, they were cheap enough to make most of their money back.

By this token, making at least 51% of your money back is enough to qualify for "not a dud" status. $70 million worldwide against a pre-P&A budget of $110 million (80 Days) and $35 million vs. at least $40 million (probably a lowball figure for The Medallion, which likely cost more than that) are successes? It's easy to argue that someone is a big draw when the bar is set this low.

That has more to do with how the market has changed in general, not specifically Jackie. Low-budget films are being sent straight-to-video across the board, because the only things moviegoers are willing to pay for en masse are the high profile tentpole films.

So what are we saying here? That Jackie Chan might pack multiplexes if he was given a $100 million+ budget and a Bay/Emmerich/Spielberg-worthy marketing campaign? Again, this doesn't seem to speak well for his drawing power.

Posted by Bob Violence Author Profile Page at April 17, 2008 4:04 PM

comment #34

D.Z. Author Profile Page says ...

Bob: "It's easy to argue that someone is a big draw when the bar is set this low."

I didn't say big draw, just significant draw. It's within the range of the last Rambo movie, so I'd say that's pretty good, considering he has to compete against movies featuring CG variations of his own fight scenes.

"That Jackie Chan might pack multiplexes if he was given a $100 million+ budget and a
Bay/Emmerich/Spielberg-worthy marketing campaign? Again, this doesn't seem to speak well for his drawing power."

That doesn't speak well for Nick Cage's drawing power, either.

Posted by D.Z. Author Profile Page at April 17, 2008 8:20 PM

comment #35

Bob Violence Author Profile Page says ...

That doesn't speak well for Nick Cage's drawing power, either.

You're right, it doesn't. So? Who even mentioned him? Are you confusing him with Chris Tucker?

Who was it that came up with the idea for the Random D.Z. Non-sequitur Generator, or whatever that was? Seems like that would be apt here.

Posted by Bob Violence Author Profile Page at April 18, 2008 2:22 AM

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