Where Are They?
I've been in love with those brilliant TV spots for a major insurance company in which a couple of people are talking about insurance -- quietly, almost half-heartedly -- while one of them watches a calamity take place outside, and is verbally unresponsive to what he/she is seeing. He/she just keeps talking, but what's happening down below is nothing sort of catastrophic. One of the spots shows a window-washer about to fall; another shows furniture being tossed out a window and landing on a guy's car.
I love these spots -- they're almost Buneulian-level comments on how many of us take in the world while staying in the safety of our own little bubbles or membranes. HE reader "bmcIntire" sent along the above YouTube clip.
Posted by Jeffrey Wells on May 3, 2008 at 1:59 PM
comment #1
CharlieDontSurf
says ...
Jeff...I could be wrong but I believe the conversation in each one is about an item (car,etc) that they just bought and got insured...and that item is the thing that is being destroyed as they talk about how great the insurance is. The friend who is watching the destruction is the one asking about the insurance as the other friend is oblivious to what is happening outside.
Posted by CharlieDontSurf
at May 3, 2008 4:37 PM
comment #2
bmcintire
says ...
Typing "insurance window washer" brought this up on Youtube. It's for Nationwide. Great ads made typically worthless by substance outselling the message, the double-edged sword of most creative adwork.
http://www.youtube.com/watch?v=ydCha_LV4yU
Posted by bmcintire
at May 3, 2008 8:40 PM
comment #3
jany
says ...
Si vous etes interesses par le dossier, ou desirez en savoir plus, contactez-moi par mail, et je vous mettrai en contact.
Best regards,Jane, CEO of high availability failover
Posted by jany
at April 22, 2011 2:29 AM