June 12
Call of the Wild 3D
Youssou N'Dour: I Bring What I Love
June 16
June 19
Dead Snow
Whatever Works
June 24
Transformers: Revenge of the Fallen
June 26
Cheri
Fireflies in the Garden
July 1
Ice Age: Dawn of the Dinosaurs
July 3
The Girl from Monaco
I Hate Valentine's Day
July 10
July 15
Harry Potter and the Half-Blood Prince
July 17
July 24
All Good Things
The Answer Man
In the Loop
July 29
July 31
The Cove
August 7
When in Rome
August 14
A Perfect Getaway
District 9
The Goods: The Don Ready Story
Ponyo
Pool Boys
Spread
The Time Traveler's Wife
August 21
Five Minutes of Heaven
Goose on the Loose!
It Might Get Loud
World's Greatest Dad
August 28
The Boat that Rocked
September 4
Amreeka
Carriers
Citizen Game
Shanghai
September 9
September 11
The Red Canvas
Tyler Perrys: I Can Do It All Myself
September 17
The Burning Plain
September 18
Brand New Day
Cloudy with a Chance of Meatballs
Jennifer's Body
Splice
September 25
October 2
A Serious Man
Toy Story/Toy Story 2
Has anyone seen a trailer for Hancock that has significant footage of Charlize Theron? I'm told by someone who's seen it that she has a fairly large costarring role, but the trailers are entirely (or almost entirely) about Will Smith, his super-powers, his drinking problem, going to prison, getting well, etc.
Posted by Jeffrey Wells on June 19, 2008 at 6:12 PM
comment #1
Josh Massey
says ...
Will Smith's last three movies - average gross $199.8 million.
Charlize Theron's last three movies - average gross $11.0 million.
It's not rocket science.
Posted by Josh Massey
at June 19, 2008 6:38 PM
comment #2
David Ehrlich
says ...
i've wondered about this as well, and my guess is that she's the villain and it's a reveal and they're trying to hide it. also, box office gold that girl is not. and the film does star the biggest movie star in the world... so it's not particularly difficult to understand what they're doing over there.
Posted by David Ehrlich
at June 19, 2008 6:41 PM
comment #3
LexG
says ...
Funny you ask, because after months of wondering this very thing, just LAST NIGHT I started noticing TV spots that were heavily Theron-centric. Can't recall what they were airing during and if that had anything to do with it, but they are finally putting her in the ads.
Posted by LexG
at June 19, 2008 6:44 PM
comment #4
nemo
says ...
She probably requested explicitly in her contract to keep her name and image disassociated from the marketing of this movie. Like those Western stars who cash in by making liquor ads in Japan that they hope no one back home will ever see.
Posted by nemo
at June 19, 2008 6:49 PM
comment #5
Geoff
says ...
There's a reason why they're doing it.
Posted by Geoff
at June 19, 2008 6:54 PM
comment #6
The InSneider
says ...
Ehrlich nailed it.
Posted by The InSneider
at June 19, 2008 7:09 PM
comment #7
Matthew Lucas
says ...
Huh. I didn't even realize she was in it. Then again I haven't been following this one with extreme interest. The trailers are likable enough...just nothing exciting.
Posted by Matthew Lucas
at June 19, 2008 7:38 PM
comment #8
Rothchild
says ...
Put it this way, Jeffrey Wells will ruin it for you sometime in the near future. I'd avoid this site until after you see the movie,
Posted by Rothchild
at June 19, 2008 7:39 PM
comment #9
gradystiles
says ...
No, Ehrlich didn't nail it.
Posted by gradystiles
at June 19, 2008 7:40 PM
comment #10
Rothchild
says ...
Yeah, I hope no one does. The twists and turns in the second half of the movie are worth the price of admission.
Posted by Rothchild
at June 19, 2008 7:44 PM
comment #11
CinemaPhreek
says ...
Does somebody have Wells' cell number? Because they should call and tip him off that one of his sons is editing the site behind his back.
Because, there's no way someone with as many years of experience as he has would fail to grasp why a Will Smith movie is being marketed as a Will Smith movie.
Either that or he stood out in the sun waiting for that AAA truck waaaaaaay too long yesterday....
Posted by CinemaPhreek
at June 19, 2008 7:49 PM
comment #12
The InSneider
says ...
Hmm, seems to me he did, Grady. Unless you know something I don't. Which might be hard considering my roommate worked on the movie so we have every draft of the script. I don't get it, what part of Ehrlich's post is wrong?
Posted by The InSneider
at June 19, 2008 8:33 PM
comment #13
Redmond
says ...
Everything about this movie looks like a decent on the superhero movie except, why, why, WHY did they have to make Will Smith's costume look exactly like the X-Men's? I mean, it's so goddamn close that it's all I think about whenever I see it. It's Drunky the mutant whose uncanny powers allow him to mumble all his lines.
Posted by Redmond
at June 19, 2008 8:34 PM
comment #14
Josh Massey
says ...
Wow, Insneider is sooo cool. He has a roommate who actually worked on a movie, and has the ability to spoil it for those who haven't seen it! I hope I'm just like him when I grow up!
Posted by Josh Massey
at June 19, 2008 8:53 PM
comment #15
D.Z.
says ...
http://movies.yahoo.com/summer-movies/The-Love-Guru/1809932977/photos/370/9621/#info
Posted by D.Z.
at June 19, 2008 9:00 PM
comment #16
Rothchild
says ...
InSneider, if you'd actually read any of those drafts you'd know why he's wrong. It's kind of odd that you'd be confused about this.
Posted by Rothchild
at June 19, 2008 9:15 PM
comment #17
Jay T.
says ...
Christ! Wells wasn't asking why are they focusing on Will Smith - he fucking knows that. He was commenting on how strange it is that the trailers pretty much leave Theron out completely. And he's right - until now I had no idea she was in it. I only remember Smith and Jason Bateman from the trailer and that's it.
Posted by Jay T.
at June 19, 2008 10:14 PM
comment #18
actionman
says ...
movie looks kick-ass, can't wait
Theron is absurdly hot
Posted by actionman
at June 19, 2008 10:28 PM
comment #19
raskimono
says ...
I agree with Rothchild. I've read the script too and anyone who's read the script knows that Ehrlich and Insneider are wrong.
Posted by raskimono
at June 19, 2008 11:07 PM
comment #20
gradystiles
says ...
Insneider: I've seen the movie. She's not the "villain." As Rothchild said, I cannot imagine how you would reach that conclusion if you'd actually read any of the drafts of the script--even going back to when it was called "Tonight, He Comes."
Posted by gradystiles
at June 19, 2008 11:12 PM
comment #21
thevisceral
says ...
I want to touch her boobies.
Posted by thevisceral
at June 20, 2008 1:16 AM
comment #22
Rothchild
says ...
I agree with anyone that agrees with Rothchild. And I think Insneider didn't read any drafts of the script.
Posted by Rothchild
at June 20, 2008 2:47 AM
comment #23
Rich S.
says ...
Well, you could show Theron dressed up in tight superhero spandex, but then you'd pretty much have Aeon Flux, and no one wants that, now do they?
Posted by Rich S.
at June 20, 2008 4:49 AM
comment #24
K. Bowen
says ...
Is she in this?
Posted by K. Bowen
at June 20, 2008 8:31 AM
comment #25
K. Bowen
says ...
Is she in this?
Posted by K. Bowen
at June 20, 2008 8:31 AM
comment #26
115thDreamer
says ...
If she's just now appearing in the trailers, I'd guess it's part of an obvious marketing strategy. They spent a few weeks with the Smith-focused, action-heavy trailer to reel in the young males, and now, having done that, the suits are now rolling out a different trailer, with Theron, in the hopes of actually getting a few women to see this thing. This is not a new approach - romantic comedies do it, for instance - Run Trailer # 1 with some jokes to get the males, then Run Trailer # 2 with some mushy parts to get their girlfriends. This trailer has the scene of Theron sympathetically watching Smith on TV giving a "sensitive" speech, talking about how he wants to improve himself (and also hinting that she's a possible love interest for him) - they're making an effort to appeal to the ladies. The suits are a crafty lot, they are.
Posted by 115thDreamer
at June 20, 2008 9:13 AM
comment #27
Movie Watcher
says ...
The movie looks good. The part with Smith in the X-Men type outfit is not. I had no idea Theron is in this film. Must be a reason. Looks like another hit for him. He is the king of the 4th of July holiday.
Posted by Movie Watcher
at June 20, 2008 9:46 AM
comment #28
btwnproductions
says ...
It's hard to get excited about the male version of My Super Ex-Girlfriend.
Posted by btwnproductions
at June 20, 2008 9:48 AM
comment #29
gradystiles
says ...
As I suspected, InSneider has mysteriously disappeared since he got called on his b.s.
Posted by gradystiles
at June 20, 2008 11:16 AM
comment #30
rr3333
says ...
She, in fact, is in the trailer.
She's the whale that Will throws back in the water.
Posted by rr3333
at June 20, 2008 12:15 PM
comment #31
Wiggumx
says ...
This same marketing strategy worked pretty well for Iron Man. After watching weeks of commercials, who had any idea that Terrence Howard and Gwyneth Paltrow were in that?
Posted by Wiggumx
at June 20, 2008 12:26 PM
comment #32
Joe Leydon
says ...
Ahem. OK, I have to ask: Is she the romantic interest? If so, well, maybe that is why...
Posted by Joe Leydon
at June 20, 2008 12:41 PM
comment #33
gnosis
says ...
Joe, she is Bateman's wife (or sister maybe).
I am not cool enough to read scripts before I see the movie, but it's pretty clear she has a major part in the movie and for ONCE, THANK GOD, the trailers are not revealing everything. So Theron 'missing' is a good thing.
My guess is that Bateman is the villain - one of them has to be!
Watch her in this clip - which has a major reveal for those who don't like to know beforehand.
http://www.superherohype.com/news/topnews.php?id=7289&offset=25
Posted by gnosis
at June 20, 2008 2:05 PM
comment #34
gnosis
says ...
And I should have said - so I like the guess about the love interest once you watch the trailer if you want to.
Either way, I think this is the #2 movie of the summer...
Posted by gnosis
at June 20, 2008 2:14 PM
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