Youth in Revolt
January 15
January 22
Drool
The Girl on the Train
As one who's reported on the shortcomings of movie-ad campaign decisions by Lionsgate marketing vp Tim Palen (such as Dane Cook's 8.12 complaint about the one-sheet for My Best Friend's Girl) and voiced my own issues from time to time (like the gay-metrosexual ads for 3:10 to Yuma), I have to take my hat off and say "job well done" regarding those new W ads.

The slogan, in particular, is a bulls-eye: "A Life Misunderestimated." (And it's not finessed. About.com's Daniel Kurtzman has reported that Bush said "they misunderestimated me" in Bentonville, Arkansas, on Nov. 6, 2000.) Crew Creative was hired to turn out the ads, but the final creative call always rests with the top in-house marketing guy.
Ad Age's Claude Brodesser-Akner is reporting that the W posters will be billboarded in Denver and Minneapolis during the respective Democratic and Republican conventions. The piece doesn't make clear if the more swaggering poster image of Josh Brolin's Bush (look of calm and confidence, cowboy boots up on desk) will be used in Minneapolis while the more doofusy-looking one will be used in Denver, or if the posters are meant to be regarded side by side.
It would be great, of course, if W is on tomorrow morning's list of the final Toronto Film Festival titles. Here's hoping. W is opening on 10.17, or slightly more than a month after the festival concludes.
Sidenote: A page on Crew Creative's website takes credit for the much-maligned poster for My Best Friend's Girl....whoops.
Posted by Jeffrey Wells on August 18, 2008 at 7:37 AM
comment #1
Admiral82 says ...
Pure gold!!!
Posted by Admiral82 at August 18, 2008 8:50 AM
comment #2
DavidF says ...
That is a most amusing poster.
Still, I can't say I'm locked in to the tone of this film. Maybe when I see it it will all make sense but I still don't have a feel for where Stone is going with this at all...
Posted by DavidF at August 18, 2008 9:06 AM
comment #3
Doug Pratt says ...
and they are all still reinforcing the subliminal 'W' with the flags in the back and his head in the center.
Posted by Doug Pratt at August 18, 2008 9:21 AM
comment #4
Howlingman says ...
I think you mean "subliminable," Doug
Posted by Howlingman at August 18, 2008 9:26 AM
comment #5
Rodrigo says ...
Do you really think W. has a shot at being finished in time for Toronto? Given its ridiculously earnest production schedule (turning over a finished product less than six months after a start date is a pace most often associated with cheap, lowest-brow shit like "Disaster Movie"), I'd be shocked to see press screenings before October.
Posted by Rodrigo at August 18, 2008 9:30 AM
comment #6
PerfectTommy says ...
Does anyone else think the picture on the right looks like Dennis Quaid?
Posted by PerfectTommy at August 18, 2008 9:41 AM
comment #7
TheJeff says ...
turning over a finished product less than six months after a start date is a pace most often associated with cheap, lowest-brow shit like "Disaster Movie"
Maybe, but old-school Eastwood does it all the time. It used to be standard operating procedure. Anything longer than six months was crazy. Even the "troubled" Casablanca was on screens six months after the first day of shooting. The Maltese Falcon did it in four!
Posted by TheJeff at August 18, 2008 9:52 AM
comment #8
Balthazar says ...
I guess they realized the only real marketing hope for this movie was to try to snooker folks into thinking it's a movie-length SNL skit type of film.
Get big first-weekend numbers from the comedy-seeking crowd.
Posted by Balthazar at August 18, 2008 10:00 AM
comment #9
Don Murphy says ...
gruver1
I understand that you would like it to open in Toronto. But as Toronto is the world's most meaningless film festival, I would ask why bother?
Posted by Don Murphy at August 18, 2008 10:22 AM
comment #10
Balthazar says ...
Plus, who the hell will want to watch this in November/December?
Preview it this fall, let buzz build and then open it as a word-of-mouth comedy as alternative programming in January, February or March.
Posted by Balthazar at August 18, 2008 10:53 AM
comment #11
swordandpen says ...
I actually think making this movie a straight-faced comedy is the only way it will work.
Posted by swordandpen at August 18, 2008 10:54 AM
comment #12
Yves says ...
I ordered the Election Year Edition of Nixon, hoping that W. comes at least half as close to the quality of that film. I'm hesitantly looking forward to W., only because I've read the script, and unless Stone has perfected his style of adding multiple shots of different film stock and slow motion clips of animals and nature into the narrative to give it a mysterious air of timelessness, I'm afraid this portrayal of 43 won't be as polished and stand the test of time as his previous presidential retrospectives. I am looking forward to it, but it does seem a bit rushed. Hoping to be surprised.
Posted by Yves at August 18, 2008 11:02 AM
comment #13
Ben C says ...
Does this mean Don's saving Transformers 2 for Telluride?
Posted by Ben C at August 18, 2008 11:15 AM
comment #14
actionman says ...
awesome poster. f'ing love it.
Posted by actionman at August 18, 2008 11:18 AM
comment #15
Supernetuser says ...
I can't wait to see this movie. I need to laugh at all the real-world problems out there and at a funny comedy in general. Anybody who has a problem with this movie is not going to do well in life.
Posted by Supernetuser at August 18, 2008 12:33 PM
comment #16
/3rtfu11 says ...
Brolin is still too fine to play The Devil.
Posted by /3rtfu11 at August 18, 2008 2:11 PM
comment #17
EOTW says ...
And. It. Won't . Make. A. Dime.
Posted by EOTW at August 18, 2008 11:52 PM
comment #18
rr3333 says ...
Stone doing a comedy (on purpose)?
Doesnt sound very promising.
Sad to say, but Ollie's been in Barry Levinson & Francis Coppola territory for awhile (IE: Washed Up).
Posted by rr3333 at August 19, 2008 11:17 AM
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