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In a Film in Focus piece called "Genesis of a Poster," Andrew Percival from Mojo House, an advertising company, discusses the poster for Burn After Reading. The inspiration, he says, was the stylish design of cutting-edge movie posters of the '60s. The first example he mentions is the one-sheet for The Comedians. And yet he doesn't mention the name of the godfather of edgy movie poster design in the '50s and '60s -- i.e., Saul Bass. Why, I wonder? What's Percival's obstruction?


"And here's the new poster, revealed today on Cinematical, for Joel and Ethan Coen's Burn After Reading. The font is actually a mixture of Bass and Pablo Ferro's hand-drawn title design for the opening of Dr. Strangelove."


Posted by Jeffrey Wells on September 22, 2008 at 6:14 PM
comment #1
lazarus
says ...
It's a shame that few of the DVDs for the films Bass worked on actually use his artwork. Do they think generic photos of the actors are going to be more eye-catching to consumer, even today? Bass work may look retro, but it's still iconic enough compared to everything else that I can't imagine someone in a store just passing over it.
Posted by lazarus
at September 22, 2008 7:40 PM
comment #2
MartinBlank
says ...
Sadly, the studios probably do believe that the typical floating-heads DVD cover "design" — along with a sizable blurb from some non-entity and, occasionally, a banner announcing that the film was an "ACADEMY AWARD nominee (best sound effects)" — is exactly what does make a DVD stand out among a sea of others on the rack.
Case in point: the evocative one-sheet for No Country for Old Men vs. the floating-heads clutter used for the DVD cover art. I'd imagine that when Burn After Reading hits DVD, we'll get a floating-heads trifecta of Clooney/Pitt/Malkovich. The Coens have had a variable track record when it comes to good DVD covers; I've never understood why Fox didn't keep the great original Barton Fink poster image, not to mention the one for Miller's Crossing. Ah, well, that's what the custom-DVD-cover websites are for...
Posted by MartinBlank
at September 22, 2008 9:48 PM
comment #3
dana k
says ...
i disagree w lazurus's comment: i think much of the work of saul bass looks strangely new again--
i even think that next to the (newer )one for "burn after reading" that the saul bass one looks fresher--the big black letters are blockier and more fresh-punk.
i love the saul bass style, i feel the same way about most artists...i love their orig work, and i really don't like art-from-influence too much...
the coen bros poster is really cool looking; that is, until you see it right next to the real deal...
Posted by dana k
at September 22, 2008 10:06 PM
comment #4
moorish
says ...
You said this "last June", Jeff? You mean in June 2007?? Wow, how prescient of you!
Seriously, this ridiculous misuse of the term sucks balls.
Posted by moorish
at September 23, 2008 2:07 PM
comment #5
TV Marketer
says ...
Just a clarification, for the record, the one-sheet for "The Comedians" was designed by Paul Crifo, who worked alongside Saul Bass at FOX in New York during the 50's.
Crifo has over 150 posters to his credit including "In the Heat of the Night," "Tom Jones" and "The French Connection," but as an agency guy, he never received the accolades of Saul, Bob Peak or Bob McGinnis, his long-time colleagues.
The Academy of Motion Pictures Arts and Sciences will honor Crifo with a one-man show of his work from Sept-Dec, 2009.
Posted by TV Marketer
at November 23, 2008 1:43 PM
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