Oscar Hypemasters

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The Washington Post's Dan Kois has written a sharp, concise but slightly too contained profile of the Oscar publicist trade, with special attention paid to the highly accomplished Lisa Taback, based in Los Angeles, and 42West's Cynthia Swartz and Amanda Lundberg. "It doesn't matter what [journalists and Oscar bloggers] think," says Lundberg. "It matters what people who have a ballot think."

Oscar publicist/strategists Lisa Taback, Cynthia Swartz