Acronyms
Two days ago Endeavor and the William Morris Agency finally and formally announced they'd agreed to merge. Except the name they've chosen to go by -- William Morris Endeavor Entertainment -- sounds drearily corporate, even with the strong likelihood that it'll wind up being called WME. The problem is the sound of the name "William Morris Agency," which carries the aura of 20th Century showbiz culture -- analog, yesteryear, old times and Cadillac fins. If you were Endeavor chief Ari Emanuel would you want your agency's name to be just tacked on to Morris's, like the new last name of a woman who's just gotten married in Vegas? I would have insisted on the new agency being called Endeavor Morris, or EMA.
Posted by Jeffrey Wells on April 29, 2009 at 9:24 AM
comment #1
actionman
says ...
I agree. Terrible name. Not like I really give a flying fart, though. Agents are pimps, and should be treated accordingly.
Posted by actionman
at April 29, 2009 10:20 AM
comment #2
Sabina E
says ...
Endeavor Morris does sound way, way better than Wiliam Morris Endeavor Entertainment. WMEE sounds like the name of a scam company masquerading as a start-up porn company for desperate chicks who want to become famous porn stars.
Posted by Sabina E
at April 29, 2009 10:40 AM
comment #3
Ryansi51
says ...
DeafBrown i think that would be called YMEE.
Posted by Ryansi51
at April 29, 2009 10:45 AM
comment #4
62Lincoln
says ...
This is a question of ego, and really on the same level as the jail cell determination of who is the husband and who is the wife. WMA is trumpeting to the world "WE WON."
Posted by 62Lincoln
at April 29, 2009 11:38 AM
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