Vengeance producer-star Danny Trejo and director-writer Gil Medina “have started an aggressive distribution program that involves giving [their] film away for free,” reports Variety‘s Michael Fleming. They decided on the plan after co-funding the film but “finding no takers at [last November’s AFM,” he explains. In other words, the film is a huge problem to sit through.

“The effort is spearheaded by the ‘Vengeance Army,’ a group of kids who have so far received 74,000 orders. Those who give away the most DVDs — which are free, with $5.99 for shipping and handling — will be given substantial speaking roles in the sequel. About 40,000 people have responded. The rules are explained on the website The top three finishers will join the production.”