Understandable Tweak

The blue-background, unambiguously hetero Humpday DVD cover doesn't surprise me. Magnolia marketers are making the assumption that the average DVD browser is a stone monkey who hasn't heard word one about Humpday over the last seven months, or read a single Humpday review. Of course not! Why would anyone? And so he/she can't be expected to know it's a straight bromance. So Magnolia is spelling things out -- that's all.


Humpday DVD cover art; original theatircal poster

In short, they just don't want anyone getting the idea that Mark Duplass and Josh Leonard, like, bone each other. I didn't want to see it myself before last January's Sundance for this reason. Just not into plots about guys spreading cheeks...sorry.

And so they've naturally made the background boyish blue instead of gay pink. On top of which they've put Alycia Delmore, who plays Duplass' wife, between the two. This isn't a cheat but an accurate indication of what the story's about. She's very much part of things start to finish so it all fits. The Humpday DVD is out on 11.17.08.

If someone can find a higher-quality, larger-pixel rendering of the DVD jacket, please advise.

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Posted by Jeffrey Wells on August 27, 2009 at 10:27 AM

comment #1

Steven Kar Author Profile Page says ...

The tweak makes it look like it's about a hetero love triangle.

Posted by Steven Kar Author Profile Page at August 27, 2009 12:22 PM

comment #2

A. Robot Author Profile Page says ...

Could they have PhotoShopped Alycia Delmore into that picture any more awkwardly?

Posted by A. Robot Author Profile Page at August 27, 2009 12:30 PM

comment #3

Bullbrish Author Profile Page says ...

But look at Alycia Delmore's face. They've thinned her down. I am not being critical of her appearance, I think she's beautiful as is, but they've taken 20 pounds off her weight in the film. Depressing.

This was a great film, one of the best of the year. Wish it had better marketing.

Posted by Bullbrish Author Profile Page at August 27, 2009 12:31 PM

comment #4

bmcintire Author Profile Page says ...

And the wacky letters let you know it's, you know, wacky.
Still no desire to see this thing (and not for Jeff's squeamish/prejudicial "spreading cheeks" reason). It looks like a pile of crap, and knowing the cop-out ending in advance makes it an irredeemable piece of crap.

And while they were cleaning things up for the DVD box, couldn't they have gotten rid of these guys' Liza Minnelli and Kate Gosselin 'dos too?

Posted by bmcintire Author Profile Page at August 27, 2009 12:33 PM

comment #5

Terry McCarty Author Profile Page says ...

Maybe it's just a common "need a woman on the cover" phobia with DVD marketers--witness Rashida Jones being added to the homevid cover art for I LOVE YOU, MAN (yes, I know it's a far different film from HUMPDAY).

Posted by Terry McCarty Author Profile Page at August 27, 2009 12:59 PM

comment #6

JChasse Author Profile Page says ...

I think moving the title off (and thereby accentuating) their bellies makes it look more wacky/comedic.

Posted by JChasse Author Profile Page at August 27, 2009 1:33 PM

comment #7

le corbeau Author Profile Page says ...

I'm still baffled what the perceived audience is for a straight movie about gay sex. That seems a marketing niche that's being underserved for a reason, sort of like the one for indie movies about the people who clean up after suicides and accidents.

Posted by le corbeau Author Profile Page at August 27, 2009 3:07 PM

comment #8

jimtheindiefilmmaker Author Profile Page says ...

I saw this film this week now that it finally played here in the hinterlands of Nebraska. Words cannot express my hatred/disdain/scorn for this "indie" piece of crap. It is a perfect representation of everything I hate in commericalized/Sundance "approved" indie baloney. Not only is none of the acting sincere, the script (or improvisations) are too cute, there's really no character motivation, none of it is believable, and it all builds to a big fizzle anyway. How this got good/great reviews and a fanbase says more about so-called "indie" audiences/media hypers than anything. And the dvd box cover is funny as hell - i love it! A perfectly stupid cover for a perfectly stupid movie.

Posted by jimtheindiefilmmaker Author Profile Page at August 27, 2009 6:11 PM

comment #9

flashman Author Profile Page says ...

Absolutely zero desire to see this thing, despite glowing reviews (many of which were prefaced by the reviewer saying, "I had no desire to see this thing").

The premise is ridiculous and the characters seem annoying. But I really can't get past the almost self-parodic indie moral conceit the oozes out of this movie's marketing materials, like it's daring you to reveal that you're an unsophisticated homophobe by saying, "ew... gross." I refuse to believe that it's homophobic to not want to see Joshua Leonard getting rubbed down with scented oils (or whatever it is that finally happens.... would someone please spoil this for me?).

Posted by flashman Author Profile Page at August 27, 2009 7:32 PM

comment #10

Bullbrish Author Profile Page says ...

This is a great movie, and here's why I think so. It perfectly captures that juncture in life (late 20s, early 30s) where you realize you are not going to make a Citizen Kane. That your grand, youthful ideas of what you are going to become are, in fundamental ways, going to go unrealized. So you are torn up with guilt and shame at the thought that your are destined to be conventional. That you becoming what you beheld and are content that you have done right.
So that's the motivation. To the husband character, making the "art project" is about regaining his hipster cred. To the friend, it's about proving that a) he hasn't lost his hipster cred, and b) it's worth having, at the expense of a more settled, and perhaps satisfying, life.
The subplot with the lesbian couple is a fascinating comment on the contradictions of the hipster ethos. Supposedly so free-form, but in certain respects rigid, closed-minded, and judgmental. ("That's not the way it's done").

Posted by Bullbrish Author Profile Page at August 28, 2009 7:19 AM

comment #11

ajim Author Profile Page says ...

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Posted by ajim Author Profile Page at March 1, 2010 9:01 PM

comment #12

dd Author Profile Page says ...

To the husband character, making the "art project" is about regaining his hipster cred. To the friend, it's about proving that a) he hasn't lost his hipster cred, and b) it's worth having, at the expense of a more settled, and perhaps satisfying, life.

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