In the view of Steve Mason, the weekend’s #1 film — Michael Jackson’s This Is It — is a shortfaller due to $8 million earned yesterday and a likely 5-day cume of $33.2 million by Sunday night.
That’s well short of the $31.5 million earned over the first three days by Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (Disney) in February ’08. That film earned a little more than $65 million by the end of its run. So is Mason saying that This Is It won’t make it to that figure? His point seems to be that the potential business indicated by the Jackson doc’s opening-day business hasn’t been fulfilled.
The weekend’s really big box-office story, meanwhile, is Paramount’s Paranormal Activity — made for $15 grand, acquired for $300,000 and destined to reap $83.5 million by Sunday night. It’ll easily crest $100 million.
Keep in mind, by the way, that Couple’s Retreat was trashed by every critic in the country and will still have a Sunday-night tally of $87.2 million. Business is flat this weekend — $2.4 million yesterday, a three-day projection of $6.7 million — but still, $87.2 million ain’t chump change.
Where the Wild Things Are is also dead at this stage — $2.2 million earned yesterday, a likely $6.5 million for the weekend — but a $63.2 million total doesn’t sound too bad from an armchair perspective.