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Ishtar
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-30-
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Play It As It Lays
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In The Cool of the Day
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That Cold Day in the Park
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Thumb Trippin'
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Midas Run
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At Long Last Love
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Run of the Arrow
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House of Secrets
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Rich Kids
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Screams of a Winter's Night
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The Awakening
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Simon
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God's Angry Man
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Fast-Walking
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Twice Upon a Time
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Trouble in Mind
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When the Wind Blows
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Housekeeping
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The Glass Menagerie
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Drowning by Numbers
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Haunted Summer
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The Decline of Western Civilization Part II: The Metal Years
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January 15

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Insult to Injury

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Okay, yes -- it's slightly more dismissive for Couples Retreat costars Faizon Love and Kali Hawk to be completely zotzed out of the British one-sheet as opposed to being reduced to the really small guys in the rear (i.e., whom no one outside of friends, family and management could possibly notice or care about) in the U.S. version. From an art direction standpoint, the British poster is obviously less crowded and more pleasing to the eye.

Couples Retreat poster (l.) vs.U.S. version (r.)

Universal has reportedly apologized to any and all offended parties and has pledged to not use the revised poster in other countries A Universal spokesman said the revised advert aimed 'to simplify the poster to actors who are most recognizable in international markets.'"

Settled<< previous | next >>Jabbermouth

Posted by Jeffrey Wells on November 15, 2009 at 6:52 PM

comment #1

Phreaker says ...

In other words: in other parts of the world audiences aren't afraid of black people.

Posted by Phreaker at November 15, 2009 7:20 PM

comment #2

PastePotPete says ...

"In other words: in other parts of the world audiences aren't afraid of black people."

No, that's kind of the opposite implication isn't it? The poster where Faizon Love and Kali Hawk were still in it was the US version. The "other parts of the world" version had them deleted.

Posted by PastePotPete at November 15, 2009 7:34 PM

comment #3

Josh Massey says ...

If the characters were played by Will Smith and Halle Berry, then yes, there's an issue. But are we really seeing a controversy in an ad focusing on FAMOUS FACES AND NAMES over "the guy from Friday" and a complete unknown?

Posted by Josh Massey at November 15, 2009 7:37 PM

comment #4

Mark says ...

PastePotPete,
I think Phreaker is implying that outside marketers are concerned only with form and function. U.S. marketers only included Faizon plus 1 due to PC driven fears.

Posted by Mark at November 15, 2009 8:20 PM

comment #5

Mark says ...

btw, i don't think that they were originally included out of fear of criticism from Rainbow/Push etc. There's 40M black people here, and you don't want to portray your movie as an episode of Friends. The UK is only like 2 percent black, so you can go with the better poster.

Posted by Mark at November 15, 2009 8:32 PM

comment #6

EdHavens says ...

If a person is looking to be offended, they will invariably find offenses everywhere they look.

You know what I want to know... are Faizon Love and Kali Hawk upset about this alleged faux pas. If they aren't pissed off about being left off the poster, why should anyone else be?

Posted by EdHavens at November 15, 2009 9:15 PM

comment #7

hollyman says ...

This is so funny can Universal doing anything else wrong? They just got in trouble over some kind of false story or something like that for The Fourth Kind... This is not even counting the horrile year they have had so far

Posted by hollyman at November 15, 2009 9:53 PM

comment #8

dinovelvet says ...

They cut out the two least famous people from the poster. Who happen to be black. Actually I'm surprised that for the Brit poster, they didn't stick Jean Reno (Leon was and is HUGE in the UK) and Peter Serafinowicz on it (as he's been promoting it there).

Dare I say that Vince and Fav are looking just a little more buff for the UK poster?

Posted by dinovelvet at November 15, 2009 10:33 PM

comment #9

Steven Kar says ...

I think they did the black actors a favour: I mean would you want to be associated with a piece of sh-t like COUPLES RETREAT?

Posted by Steven Kar at November 15, 2009 10:57 PM

comment #10

DeeZee says ...

Sony had a similar problem a few years ago w/ the PS2. http://www.youtube.com/watch?v=-vnzAMqDw4w

Posted by DeeZee at November 16, 2009 1:14 AM

comment #11

Rich S. says ...

And in related news, Couples Retreat just passed $100 million this weekend. He who laughs last....

Posted by Rich S. at November 16, 2009 4:40 AM

comment #12

DeafBrownTrashPunk says ...

I think they did the black actors a favour: I mean would you want to be associated with a piece of sh-t like COUPLES RETREAT?

heh.

well, at first when I looked at the UK poster, I thought, "that's fucked up," but then I could see how aesthetically pleasing the new revised poster is. The original poster DOES look rather crowded.

Posted by DeafBrownTrashPunk at November 16, 2009 6:35 AM

comment #13

LuckyWilbury says ...

Does anyone know or care that these are two completely different photos?

Different locations, clothes, poses, etc.

Although the one on the left look likes a Photoshop composite, so perhaps "photo" is inaccurate.

Posted by LuckyWilbury at November 16, 2009 6:28 PM

comment #14

jayn says ...

Thanks, good stuff!

Regards,
Greg s

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Life insurance policies blog
Life insurance policies article

Posted by jayn at January 20, 2010 2:35 AM

comment #15

e2kkot says ...

How is it possible simplify the poster to actors who are most recognizable in international markets ? This must be a joke. From graphic design's perspective, American Poster looks absolutely amazing, very pleasant to the eye, the other one is too busy, colors are too heavy, I can not believe that someone actually approved that design. Peter- the magellan gps systems expert, graphic designer and illustrator.

Posted by e2kkot at January 22, 2010 2:29 PM