This 11.30 Claudia Eller/L.A. Times piece about the marketing of Up In The Air reminds us that selling motion pictures to the American public today is about the fine art of communicating with the dumbest, most under-educated and most culturally insulated people in the history of western civilization. Not to mention the most heavily narcotized (i.e., via food, alcohol, prescription drugs, constant TV watching, frequent visits to malls).
Listen to the marketing guys Eller runs quotes from. The way they talk about how audiences have to be approached just so, using just the right attitude and carefully chosen words. The marketers could be orderlies in an Oregon mental hospital in the early ’60s talking about how to deal with Billy Bibbit, the Chief, Dale Harding, George Sorensen, Martini and Charles Cheswick.