That's It?

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Is this another teaser-for-a-Superbowl-Dictator trailer or the actual Superbowl spot itself? The only original material is (a) "Hey, America, I bought NBC!" and (b) the track-race sequence. The "what am I, a Kardashian?"/"No, you're much less hairy" exchange was in the original teaser.

TV ad guys trying to reach Joe Superbowl know that however attuned or even brilliant he might be about sports, when it comes to movies he's half-bombed and/or half-retarded. His eyelids are at half-mast, he's slow on the pickup and his pants are halfway down around his ankles. You have to keep it primitive, primitive, primitive. And repeat stuff. Think I'm being dismissive? Ask any marketing guy with any of the big studios.

This went up sometime late yesterday. Forgive me for taking one night off and going out to dinner at Genghis Cohen. Fifty lashes. The sense of peace and well-being that came with hooking up with a new, obviously together accountant was so enveloping that I went into a kind of bliss-out mode and forgot myself for a few hours.

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Posted by Jeffrey Wells on February 2, 2012 at 6:23 AM

comment #1

DiscoNap says ...

Track-race sequence is in the original trailer. It's also depressingly brilliant, and I never get tired of the suddenly triumphant face he makes when he goes through the tape.

Posted by DiscoNap at February 2, 2012 6:43 AM

comment #2

Super Soul says ...

Track sequence isn't new either. Does it count as Islamophobia if they're portrayed as idiots?

Posted by Super Soul at February 2, 2012 6:46 AM

comment #3

Super Soul says ...

(holds knuckles out for DiscoNap to whack with ruler)

Posted by Super Soul at February 2, 2012 6:47 AM

comment #4

longrunner says ...

'TV ad guys trying to reach Joe Superbowl know that however attuned and/or brilliant he might be about sports, when it comes to movies they're half-bombed and/or half-retarded. They're eyelids are at half-mast, they're slow on the pickup and their pants are down around their ankles.'

They don't even know the difference between "their" and "they're", fer crissakes. Pfffft. Fucking 'tards, amiright?

Posted by longrunner at February 2, 2012 7:02 AM

comment #5

JR says ...

longrunner FTW - nothing better than seeing someone who is railing against retard sports fans hoisted on his own peTARD...brilliant!

Posted by JR at February 2, 2012 7:08 AM

comment #6

DiscoNap says ...

We're not even talking about the real selling point of this movie, which is that it's probably as close as we'll ever get to Kingsley playing Hamid Karzai.

Posted by DiscoNap at February 2, 2012 7:48 AM

comment #7

The Thing says ...

The problem is that most people haven't seen the original trailer. This is going to be the first time most people are going to be watching it. So while it may not be new to you, it's certainly new to those who don't follow film as close as we do.

Posted by The Thing at February 2, 2012 8:45 AM

comment #8

Ray says ...

"TV ad guys trying to reach Joe Superbowl know that however attuned or even brilliant he might be about sports, when it comes to movies he's half-bombed and/or half-retarded. His eyelids are at half-mast, he's slow on the pickup and his pants are halfway down around his ankles. You have to keep it primitive, primitive, primitive. And repeat stuff. Think I'm being dismissive? Ask any marketing guy with any of the big studios."

Or, you know, ASK ANY MOVIE-LOVING FOOTBALL FAN, like me, and be shocked, SHOCKED that you're lazily stereotyping again.

Posted by Ray at February 2, 2012 9:01 AM

comment #9

Gabe@ThePlaylist says ...

Sorry I didn't post this ad none of you care about- was busy GETTIN' LAID.

Posted by Gabe@ThePlaylist at February 2, 2012 9:08 AM

comment #10

Zach says ...

The pandering to Joe Superbowl begs the question... how much of it is Joe's fault, and how much the studios' for repeatedly using this tactic? If every film from this point on suddenly began targeting the higher denominators, would we as a people gradually become more adept, or would we just continue to scratch our balls and go, "Uhh... whaa?"

Posted by Zach at February 2, 2012 12:18 PM

comment #11

Zach Heltzel says ...

Isn't it a good thing when a comedy hides most of the film's jokes from the audience? I'd rather see the same two or three things in every trailer and commercial spot than have every laugh of the movie ruined for me. I've heard from sources I trust that The Dictator is quite funny, and the trailer/this spot show NOTHING.

Posted by Zach Heltzel at February 2, 2012 11:27 PM

comment #12

chris says ...

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comment #13

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