After that somewhat disappointing Booksmart tally ($19.7 million after 24 days compared to $121 million domestic for Superbad) and Late Night‘s slow showing ($5.5 million after two weekends), the question is when will a woke + younger women movie break through and become the next The Devil Wears Prada ($124 million domestic)?
Maybe $25 million-plus grosses just aren’t in the cards for this kind of fare. Is it permissible to say that woke-minded scripts seem to be appealing to a fairly narrow slice of the viewing public? And that this slice tends to get narrower when you…forget it.
The somewhat wokey Long Shot managed $30.2 million but that was aimed at the low-rent Seth Rogen faithful; Charlize Theron was an added ingredient.