“A rarity and a gem...Hollywood Elsewhere is the first thing I go to every morning.” —Ann Hornaday, Washington Post

New Line memories

Posted by Jeffrey Wells on March 03, 2008 at 10:49 AM

In '85 and '86 I worked for New Line Cinema as a freelance publicist on both coasts. A little Nightmare on Elm Street 2: Freddy's Revenge, a little Critters, a little in-house p.r. writing. I worked out of my home in Los Angeles, and worked at New Line's offices on Eighth Avenue for a period after that. In one sense it was a warm and familial place to be (my co-workers included a very young Mike DeLuca and producer Janet Grillo), and in another sense it had a dark neurotic vibe.


I grew up under the domain of an alcoholic dad, and can tell you that I felt the same disturbed, frazzled, self-loathing aura. But at the same time I was relieved that New Line wasn't a chilly corporate place. Everybody felt, fed into or responded to the New Line vibe. Everyone worked hard, and no one was without their flawed, emotional, anxious and passionate moments. It was a very human place to be. I kind of loved it.

I worked hard and well for New Line, but they eventually canned me because they thought I was too full of my own juice and didn't pay enough attention to proscribed boundaries. My biggest accomplishment was selling the idea of Freddy Krueger (as played by Robert Englund) becoming a kind of midnight-show cult figure among horror fans. (I'll never forget marching up Fifth Avenue with Englund in Manhattan's Halloween Night parade.)

The Nightmare om Elm Street films became a profitable franchise for New Line, and I was the first guy to sell the idea of Freddy's cult coolness to pulse-takers like N.Y. Times feature writer Aljean Harmetz and Entertainment Tonight segement producer Pete Hammond.

I'm mentioning all this because the independent New Line is toast now, and because I was part of the team before it came big and flush and everyone cashed in/out and went swanky. Thank God in heaven I wasn't there during the Lord of the Rings era.


In a 3.1. N.Y. Times obituary, critic A.O. Scott writes that "it's not for me to argue the merits of the decision to snuff out New Line's independence. The dissolution of one corporate entity by another is rarely an occasion for sentiment, except perhaps among stockholders. But New Line Cinema was a link between the smooth, conglomerated present and a gamier, more entrepreneurial past. Mr. Shaye may live like Hollywood royalty, but his roots are in New York retail and in the nervy, disreputable world of grindhouses and exploitation pictures.

"[Shaye] was the man who made the 1930s drug-scare propaganda movie Reefer Madness into a staple of the late-'60s campus counterculture. He picked up, on the cheap, North American rights to Bruce Lee movies, and he helped turn John Waters's Pink Flamingos into a cult classic. And let's not forget Freddy Krueger of the Nightmare on Elm Street series, or the Teenage Mutant Ninja Turtles."

Comments

Jeff actually appears in an extra on the 2006 DVD of A Nightmare on Elm St. Has anyone else seen this?

"You are all my children now..."

New Line started out distributing films for people who get high and see movies ... Reefer Madness ... fast forward to 2008 ... Harold and Kumar

wells-- i've always wondered how new line publicity staff was instructed to handle the gay aspects of 'nightmare 2' back in the day...was it off-limits or embraced?...or even an issue?...

also, btw.... it was just announced that deluca is going to participate in the las vegas junket for his movie '21'.....i'm guessin' there will be a lot more 'new line' talk than '21' talk.....

Help yourself...FUCKER!

I never thought about it til now, but Freddy was such a reprehensible character. The murderer of children who is killed by vengeful parents and yet he's become this fun, evil cult character. That's some marketing.

I've been very interested to hear what DeLuca has to say about this.

I'm with ya Scooterzz... next to Brokeback, Nightmare 2 is one of the most homoerotic mainstream films I've ever seen.

It's a good question, Wells. Was that ever discussed?

mutinyco: I had the same exact quote in my head when I saw the posted pic. And I'm not one who can quote many films, even the ones I've seen multiple times.

Thanks to Wells for pushing the Freddy brand. My favorite horror icon of them all.

I thought the red head in Elm Street 2 was smoking hot back in the day. Of course, I was just a little kid with raging hormones, so I might have been wrong. I just remember that I was pissed that she didn't get naked. So long ago.....

Respect to Wells. It took another 15 years for DeLuca to be canned for the same reason!

I've seen the Wells footage from the Freddy DVD. Having read his thread-counting propaganda for years now, I was shocked to see him pop up in the special features for movie that appeals to the most base aspects of the mouth-breathing knuckle-draggers it was intended for.

Did DeLuca greenlight LOTR before he got canned?

I've never liked the NIGHTMARE films for the simple reason they broke their own rules for cheap/lazy "surprises." A horror film has to abide by its own rules, because otherwise why care what happens to the characters if they really have no chance to survive?

The ending of the first one was a pathetic attempt to duplicate the ending of FRIDAY THE 13TH, which scared the shit out of everyone when it came out because it earned the right to. NIGHTMARE's message seemed to be "Fuck you assholes, it's our film and we can do whatever we want to get a scare."


I nominate the following as the most unintentionally ironic thing anyone is likely to say this week (barring politicos' statements Tuesday night):

"My biggest accomplishment was selling the idea of Freddy Krueger (as played by Robert Englund) becoming a kind of midnight-show cult figure ..... Thank God in heaven I wasn't there during the Lord of the Rings era."

I could be remembering this wrong, but I seem to recall that they rushed out Nightmare 2 before they realized what they had. It vanished without a trace. But then they put it in re-release after word of mouth had spread on the first one.

They got progressively sillier as they went on, but the first one still has some genuine shocks. And it's got the immortal John Saxon, which is nice...

I did enjoy "Critters". (Even "Critters 2", didn't make it beyond that. More sad Oscar ommisions.)
Thought it was more funny than scary, I did get a good fright from the first one after the film. My friends and I walked home in the dark to my second story apartment. There was an outside stairway to the door and when we came to the bottom of the stairway a hairy creature came bounded down the stairs and past us. It must have been a cat or a raccoon or an oppossum. But at that moment, we all would have sworn it was a "Critter".

Fuck Bob Shaye and fuck New Line. Troma forever! :)

But seriously for a second. Fuck Bob Shaye and fuck New Line. Shaye should be kissing the ground every Time Warner CEO walked on for the past decade. New Line could have easily been absorbed into Warner Brothers anytime in the past decade, even when Ted Turner's opinion still mattered for something and especially after the merger with AOL, when TW needed to do some serious belt-tightening.

In the end, New Line gave us John Waters, two great Freddy Kruger films (both directed by Wes Craven), Peter Jackson's second act, Se7en, Dark City... and a bunch of bad Freddy Kruger films, a bunch of bad Critters films, two woefully inept Bob Shaye movies that make the oeuvre of Joe Roth look like classics in comparison, Lost in Space, Paul Thomas Anderson, Chris Tucker, and worse of all, Brett fucking Ratner. Not exactly a glowing epitaph. I gave up on them many years ago, shortly after the strobe-light logo was replaced.

And I thought Sweeney Todd was disturbing!

I do love movies that don't have background music telling us what to feel...

doh. I got confused about what I was commenting on! that was meant for glenn kenny's entry about 10 rillington place. ignore me please!

The first NOES is a true iconic horror classic, and before SILENCE OF THE LAMBS and BLAIR WITCH, the last movie to actually scare me in the theater.

The film is a bit sloppy with some dumb dialogue, but Craven is brilliant for tapping into primal fears using dreams. And for using Johnny Depp.

I love it when Tina sees Krueger for the first time and he starts bugfuck chasing her.

The sequels do not exist in my genre world.

... " Bob Shaye movies that make the oeuvre of Joe Roth look like classics " ...

I will take Book of Love and Last Mimzy over Coupe De Ville and America's Sweethearts any day ...

Critters fucking rules.

Or, at least it did until I knew Wells was involved.

Critters fucking sucks!!!

Goddam krites.

As slasher serieses go, the Nightmare on Elm Street franchise had the most consistent quality. Even at their worst, there'd be some kind of inventive dream kill or gross-out far more interesting than anything in the Jason or Michael sequels (keeping the same actor in the killer role may have been a big factor). And what other series of films can claim that part seven was one of the best?

Not to mention the line-up of directors involved over the years: Wes Craven, Renny Harlin, Rachel Talalay, Stephen Hopkins, Ronny Yu...not a bad list of alumni. (Jack Sholder, who did part 2, now teaches film at a small North Carolina university where my dad also teaches. He's probably jealous as hell at his fellow Nightmare grads)

Didn't Friday the 13th rip of Carrie, as did every other horror movie at the time? Or were you referring to some other aspect of the ending?

I prefer Nightmares 3 and 4 over 1 and 2.

Renny Harlin forever.

Wow, so that's what happened to Jack Sholder? I thought he was going to go places-- Alone in the Dark has some hilarious moments and marked the beginning of Martin Landau's comeback, The Hidden was an instant cult film and Renegades, though it has the ridiculous casting of two Brat Packers as world-weary cops, has one great car chase scene. I thought he'd break through at some point but instead... TV, Supernova and pfft.

Havens, not a fan of PTA?

"I will take Book of Love and Last Mimzy over Coupe De Ville and America's Sweethearts any day."

How about we forget Shaye and Roth ever directed and leave calling the shots to true auteurs like Lloyd Kaufman?

Post a Comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?



Last updated: October 3, 2007

                                       Obviously I'm light in several categories. 

                                      Suggestions and disputations are welcome.

 

BEST PICTUREAustralia (20th Century Fox), The Argentine (Focus Features), Guerilla (Focus Features), Milk (Focus Features), Seven Pounds (Sony), The Curious Case of Benjamin Button (Paramount/Warner Bros.), The Soloist (DreamWorks),  Body of Lies (Warner Bros.), Revolutionary Road (Paramount Vantage/DreamWorks), The Changeling (Universal Pictures),  Frost/Nixon (Universal), Doubt (Miramax), Blindness (Universal Pictures), Defiance (Paramount Vantage), The Duchess (Paramount Vantage), Valkyrie (MGM-UA), The Reader (Weinstein Co.)

BEST DIRECTOR: Fernando Meirelles (Blindness), David Fincher (The Curious Case of Benjamin Button), Ron Howard (Frost/Nixon), Brian Singer (Valkyrie), Baz Luhrmann (Australia), Steven Soderbergh (The Argentine and Guerilla), Gus Van Sant (Milk), Gabriele Muccino (Seven Pounds), Joe Wright (The Soloist), Ridley Scott (Body of Lies), Sam Mendes (Revolutionary Road), Clint Eastwood (Changeling), John Patrick Shanley (Doubt), Edward Zwick (Defiance), Saul Dibb (The Duchess), Stephen Daldry (The Reader)

BEST ACTOR: Leonardo DiCaprio (Revolutionary Road), Brad Pitt (The Curious Case of Benjamin Button), Ralph Fiennes (The Duchess), Hugh Jackman (Australia), Tom Cruise (Valkyrie), Harrison Ford (Crossing Over), Sean Penn (Milk), James Franco (Pineapple Express), Philip Seymour Hoffman (Synecdoche, New York), Heath Ledger (Dark Knight), Will Smith (Seven Pounds), Jamie Foxx (The Soloist)

BEST ACTRESS: Kate Winslet (Revolutionary Road), Angelina Jolie (Changeling), Keira Knightley (The Duchess), Nicole Kidman (Australia)

BEST SUPPORTING ACTOR: Leiv Schreiber (Defiance), Frank Langella (Frost/Nixon), John Malkovich (Changeling and Burn After Reading), Bill Nighy (Valkyrie), Robert Downey Jr. (The Soloist), Robert Downey Jr. (Tropic thunder), James Franco (The Pineapple Express), Alan Alda (Nothing But the Truth)

BEST SUPPORTING ACTRESS: Meryl Streep (Doubt), Amy Adams (Doubt), Vera Farmiga (Nothing But the Truth)

BEST ANIMATED FEATURE: Dr. Seuss' Horton Hears a Who (20th Century Fox)

BEST ORIGINAL SCREENPLAY: Charlie Kaufman (Synecdoche, New York)

BEST ADAPTED SCREENPLAY: Peter Straughan (How to Lose Friends and Alienate People)

SPECIAL EFFECTSIron Man, Indiana Jones and the Kingdom of the Crystal Skull

 






Discland
edited by Jonathan Doyle
Cloverfield [BLU-RAY] (Paramount Home Entertainment, 6.3.2008) Disguised under deliberately goofy, yet deliciously edible-sounding, aliases such as Cheese and Slusho, Matt Reeves' Cloverfield was produced and rushed into theaters under an equally appetizing shroud of secrecy. From last year's incredibly elusive Super Bowl ad to the film's viral marketing campaign, Cloverfield had everybody scratching their heads and drooling in anticipation. Aside from the as-yet untitled title and the Blair Witch-ian visual style, the film's biggest appeal was the enigmatic creature who was last (un)seen hurling the decapitated head of the Statue of Liberty onto the crowded streets of New York City. All we knew about the mysterious beast was that it was big and angry. Now that the highy-anticipated project has come and gone, one question has fortunately been answered: Cloverfield was a major success. (continued)


American Express






Inside Elsewhere...

The Barenaked Critic

Michelle discovers a couple of comedy films thanks to the power of Netflix.

The Silver Spotlight

Adam joins the Elsewhere crew from the Windy City and hits the ground running this week.

Upcoming


July 2

Hancock

July 3

The Whackness

July 4

Diminished Capacity

Gonzo: The Life and Work of Hunter S. Thompson

Holding Trevor

Kabluey

We are Together

July 9

Full Battle Rattle

July 11

A Man Named Pearl

August

Eight Miles High

Garden Party

Harold

Hellboy II: The Golden Army

Journey to the Center of the Earth

Meet Dave

Roman Polanski: Wanted and Desired

The Stone Angel

July 18

A Very British Gangster

Before I Forget

The Dark Knight

The Doorman

Felon

Lou Reed's Berlin

Mad Detective

Mamma Mia!

Space Chimps

Take

Transsiberian

July 22

Two Tickets to Paradise

July 23

Boy A