Walk Hard, Knocked Up and Superbad producer-writer Judd Apatow has told N.Y. Times media columnist David Carr that “the business model that is driving the studios’ hard line is a little backward. Digital or not, well-written content can be a lucrative business.
“One of the problems is a lack of creativity,” Apatow says. “The studios spend enormous amounts of money making these massive spectacles when they could be making much better written, lower-cost movies. A few less of those and they could fund a settlement for years. There would be no reason for this strike.”