There is nothing in the least bit inappropriate or off-putting in the way Juno screenwriter Diablo Cody has promoted herself. She’s not doing anything Quentin Tarantino didn’t do (or try to do) 13, 14, 15 years ago. “I’m not just a writer but a smart-ass character/celebrity who knows about getting attention and working the town every which way”…no big deal & totally par for the course by 21st Century hype standards. You have to synch with the ongoing scale and velocity of things as they are, not as you might want them to be.
It therefore seems to me as if L.A. Times columnist Mark Olsen is exaggerating by saying Juno‘s rep may be in jeopardy because of the Cody hype “overwhelming its very genuine strengths.” He’s also noted that “more than one internet wag has wondered if Cody’s new gig as roving columnist for Entertainment Weekly will be her Norbit-style Waterloo.” Bullshit…the analogy isn’t there.
That said, if you’re taping a talk show it’s impolite not to turn your cell phone off. I’m not saying any more than this.