Yesterday at the Macworld Expo Apple honcho Steve Jobs announced a decision to jump into online movie rentals with Apple TV. All six major distributors will provide flicks to service subscribers, sending them via high-speed internet right into the the living-room tube. The films won’t be downloadable, however, until 30 days after they’re released on DVD.
“With Apple TV, you don√É¬¢√¢‚Äö¬¨√¢‚Äû¬¢t need a computer to rent digital movies — you rent them directly from your TV,” the website reads. “The completely redesigned Apple TV interface makes it easy to browse, rent, and watch movies from every major Hollywood studio. Best of all, you get instant movie gratification. Without losing your spot on the sofa.”