The most interesting numbers in today’s tracking are those for Larry and Andy Wachowski‘s Speed Racer (Warner Bros., 5.9), which stars Emile Hirsch, Christina Ricci, John Goodman and Susan Sarandon. So far it’s running at 77 general awareness, 28 definite interest and 3 first choice. That’s not much for a big-budget event film that has been showing its trailer in theatres for weeks and weeks.
If there was any kind of serious interest the first choice number would be closer to 6 or 7 at this stage, if not higher. It’s too early to draw conclusions, but this looks to me like reason for concern.