In a reference to Paul Blart, Mall Cop, Observe and Report director Jody Hill said during a recent South by Southwest press conference that “it’s annoying that every time I read an article, they mention this piece-of-shit movie. I don’t want a battle of the mall cops. If somebody’s doing something, I don’t want to do that.” Yeah, but you’re doing that regardless. And many — most? — of the schmoes who paid to see Blart are probably going to go “what, again?” Which wouldn’t be right or correct, given the allegedly superior, transgressive, Scorsese-like nature of Hill’s film.