I like an idea from Cinemablend‘s Katey Rich about how 20th Century Fox could counteract the possibly negative box-office impact of the Wolverine bootleg, to wit: attach a teaser for James Cameron‘s Avatar on all Wolverine prints, and make certain it doesn’t appear online for at least two weeks after its 5.1.09 opening.
“The word has been that we won’t see a trailer, or even a single scene, from the movie until later this summer when Comic Con gets going,” Rich comments. “But if Fox can somehow pull together a trailer for Avatar and play it before Wolverine, they can recover from the enormous blow of the Wolverine piracy.
“No movie coming out within the next year is shrouded in more secrecy than Avatar , and it’s hard to imagine any other trailer audiences would pay $12 to see. It would be a scramble for them to pull something together that quickly, but if they’re going to salvage this mess, they’ve got to start thinking creatively. If Avatar lives up to the hype, it will be by far the biggest movie Fox has this year. It’s already time for them to start cashing in on it.”