This weekend Lionsgate’s Precious averaged $100,000 per location in 18 locations — an indie-level record. An Oprah Winfrey-propelled mix of upscale black-and-white audiences (plus middle-scale and downscale black crowds) resulted in a $1.8 million Friday-to-Sunday gross.
The Robert Zemeckis/Jim Carrey/3D A Christmas Carol only managed $31 million from 3,683 locations for a $8,417 average. Not bad but a bit of a shortfall, given the broad family-market potential. I suspect it was because parents decided that the mo-cap Scrooge character looked too scary for toddlers.
Sony’s This Is It was down 40% from last weekend — a relatively decent hold — for a second-place showing of $14 million from 3,481 screens. It has now $57.9 million in the domestic tll and more than $100 million from overseas bookings
Overture’s The Men Who Stare at Goats came in third with $13.3 million earned in 2,443 situations for a $5,444 average.
As expected, Richard Kelly‘s The Box didn’t do too well. The James Marsden-Cameron Diaz horror pic took in about $7.9 million from 2,635 theaters for an average of $2998.