When a new trailer comes out I like to play it almost simultaneously (i.e., slightly staggered) on two or three screens and then not watch either (or any) of them but listen to the dialogue out of the corner of my ear. “I’m 57 years old and I’m broke…why don’t you write the damn song?…what’s your real name?,” etc.
And it starts to really sink in that way if I repeat the loops two or three times, more so than from the watching of the film itself in a certain way. It’s like learning a language by constantly playing language tapes as you do other stuff.
Here’s my 11.13 reaction to Crazy Heart, a very decently put-together film with an unmistakably bold, neckdeep-in-quicksand, Orson Welles-in-Touch of Evil-like performance from Jeff Bridges.