For whatever reason, the Los Angeles Film Critics Association award winners will be “announced” in two separate statements on Sunday, 12.13. The secondary awards (supporting actors, screenplay, cinematography, etc.) will be announced at 12:30 Pacific, and then the primary awards (best picture, director, actor, actress, etc.) will be announced at 2:30 pm Pacific.
Wouldn’t it be simpler to just post the winners on the LAFCA site as they’re decided upon, category by category in real time, the way the New York Film Critics Circle webmasters have been doing for years? Who cares about press releases? When I hear the term I think of announcements printed on paper. Quaint.
The “announcements” will also be simultaneously available via Twitter @lafilmcritics (http://twitter.com/LAFilmCritics) or www.lafca.net.