The New Yorker cover, the first photo of Andrew Garfield in Sony’s forthcoming Spider-Man film and the 1.13 announcement that Spider-Man: Turn Off The Dark was delaying its opening for the fifth time (the new debut is set for 3.15.11) all seemed to break at the same time.

Late last night Hot Blog commenter Scott Mendelson wrote that “Sony must be a little pissed at all the horrible press that Turn Off the Dark is getting. So no, I don’t think it’s a coincidence that they released the official still this week, since they don’t want people exclusively talking about Spider-Man in the same breath as Springtime For Hitler.”