Deadline‘s Nikki Finke has reported that poor tracking (i.e., ticket-buyer interest and awareness) has prompted 20th Century Fox to jettison the Tuesday, 2.14 opening of McG’s This Means War. The studio will now sneak This Means War on Valentine’s Day and open it on Friday, 2.17, hoping that the sneak will boost interest.
“I don’t get what the moviegoing public’s problem with this pic is,” she wrote. “Chris Pine, Tom Hardy and Reese Witherspoon are cool casting. And the film doesn’t look dumb, which is half the battle with this genre.” It may not look “dumb” but the trailer has the McG stamp — inane, shallow, exaggerated, simplistic.