Is this another teaser-for-a-Superbowl-Dictator trailer or the actual Superbowl spot itself? The only original material is (a) “Hey, America, I bought NBC!” and (b) the track-race sequence. The “what am I, a Kardashian?”/”No, you’re much less hairy” exchange was in the original teaser.
TV ad guys trying to reach Joe Superbowl know that however attuned or even brilliant he might be about sports, when it comes to movies he’s half-bombed and/or half-retarded. His eyelids are at half-mast, he’s slow on the pickup and his pants are halfway down around his ankles. You have to keep it primitive, primitive, primitive. And repeat stuff. Think I’m being dismissive? Ask any marketing guy with any of the big studios.
This went up sometime late yesterday. Forgive me for taking one night off and going out to dinner at Genghis Cohen. Fifty lashes. The sense of peace and well-being that came with hooking up with a new, obviously together accountant was so enveloping that I went into a kind of bliss-out mode and forgot myself for a few hours.