Think positively, be giving and unselfish, have faith in enlightened brains, don’t be a cynical nihilist, think constructively, don’t get bogged down in cultural resentment, etc. These are tenets of the UCLA Optimists marketing campaign, which I completely…well, mostly admire and believe in. (I derive too much pleasure from hating on under-educated Tea Party rurals to give that one up.) Why, then, do I absolutely hate this YouTube “changing the game” video that’s been playing before almost every trailer I’ve watched for the last two or three months? Mainly because it’s been playing before almost every trailer I’ve watched for the last two or three months, but also because I hate listening to serene sanctimonious bromides and especially the pat, peppy tone in the narrator’s voice. Chalk on a blackboard. Close to the breaking point.