Trailers for noteworthy early-fall films are starting to appear here and there, or will be soon. So why hasn’t IFC Films posted a fresh trailer for Olivier Assayas‘ Personal Shopper? I’m tired of watching that subtitled one that popped during the Cannes Film Festival. The Paris-based ghost story will, as noted, be playing at the Toronto and New York film festivals, and looks like an opportune release for Halloween or thereabouts, and yet IFC Films hasn’t even announced a release date.
Remember what Variety critic Guy Lodge said two months ago about the Personal Shopper naysayers:
“Like you, I’m disappointed by the number of dismissive reviews out there for Personal Shopper, though pleased it has a distinguished core of champions — a group I’m sure is going to grow over time. Assayas’ Clouds of Sils Maria (of which I wasn’t actually a big fan) also played Cannes to mixed reviews, though by the time its U.S. release rolled around, there had definitely been an uptick in its reception.
“I’m not surprised, however, by the Cannes dissenters. Within the opening minutes of the film, I had a strong instinct that (a) I would really be into it, and (b) that it would receive boos.
“The ectoplasm in the possibly haunted house was the giveaway for me: many Cannes critics like genre [material] when it’s postmodern or symbolically self-aware or otherwise above convention, but when Assayas starts engaging directly and sincerely with ghost-story tropes, those critics sneer.
“There are still critics who regard fantasy, however intelligently imagined, with a degree of snobbery, just as there are those who still see Kristen Stewart as the girl from Twilight.
“Most of the boos at Cannes came from critics who fall into either or both of those camps.”